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HomeMy WebLinkAboutContracts & Agreements_134-2013_CCv0001.pdf ~ ^ AGREEMENT TO PERFORM PROFESSIONAL SERVICES This agreement for the provision of graphic design and communications services ("Agreement") is made and entered in this 1st day of July,2013 ("Effective Date"),by and between the City of Redlands.a municipal corporation ("City)" and Geographies ("Consultant"). City and Consultant are sometimes individually referred to herein as a ^^PurLy" and,together,as the^9ortico." In consideration of the mutual promises contained herein,City and Consultant agree as follows: ARTICLE 1 — ENGAGEMENT OF CONSULTANT LI City hereby engages Consultant to provide graphic design and communications services for the City's Development Services Department/Economic Development Division (the "Services") as more fully described herein. 1.2 The Services shall be performed by Consultant in a professional manner,and Consultant represents that it has the skill and the professional expertise necessary to provide the Services to City at a level of competency presently maintained by other practicing professional consultants in the industry providing like and similar types of Services. 1.3 The initial term of this Agreement shall be for one (1) year("Initial Term").The City shall have the option to renew this Agreement for two consecutive one-year terms (each a "Renewal Term") on the same terms and conditions hereof by providing not less than thirty (30) days prior written notice to Contractor,before the expiration of the Initial Term or any Renewal Term,of City's election to extend the Term of this Agreement.The Initial Term and the Renewal Terms are collectively referred to herein as the^'Tcrm" of this Agreement. ARTICLE 2—SERVICES OF CONSULTANT 2.1 The Services that Consultant shall perform are more particularly described in Exhibit "A,'`entitled "Request for P/nposu|s,~ which is attached hereto and incorporated herein by reference. 2.2 Consultant shall comply with applicable federal,state and local laws and regulations in the performance of this Agreement including, but not limited to State prevailing wage laws. ARTICLE 3 — RESPONSIBILITIES OF CITY 3.1 City shall make available to Consultant information in its possession that may assist Consultant in performing the Services. 3.2 City designates Mike Nelson,City's Economic Development Manager,as City's representative with respect to performance of the Services,and such person shall have the authority to transmit instructions, receive information, interpret and define City's policies and decisions with respect to performance of the Services. ARTICLE 4—PERFORMANCE OF SERVICES 4.1 Consultant shall perform and complete the Services in a prompt and diligent manner in accordance with Consultant's proposal to perform the Services, which is attached hereto as Exhibit"B," entitled "Proposal," and is incorporated by reference. 4.2 If Consultant's Services include deliverable electronic visual presentation materials,such materials shall be delivered in a form,and made available to the City,consistent with City Council adopted policy for the same. It shall be the obligation of Consultant to obtain a copy of such policy from City Staff. ARTICLE 5 — PAYMENTS TO CONSULTANT 5.1 The total compensation for Consultant's performance of the Services shall not exceed an annual amount of forty thousand dollars ($40,000). City shall pay Consultant on a time and materials basis up to the not to exceed amount outlined in Exhibit"C,"entitled "Rate Schedule,"attached hereto and incorporated herein by this reference. 5.2 Consultant shall submit invoices to City at the completion of each project,describing |ho Services performed and billed for each specific pject. Consultant's invoices shall include a brief description of the Services performed, the dates the Services were performed,the number of hours spent and by whom. City shall pay Consultant no later than thirty (30) days after receipt and approval by City of Consultant's invoice. 5.3 All notices shall be given in writing by personal delivery or by mail. Notices sent by mail should be addressed as follows: City Consultant Mike Nelson, Economic Development Manager [~\r Wa~4 OL.00%4 Development Services Department City of Redlands <������/�p�C-S 210 E.Citrus Avenue 4[7Kyr- P.O. Box 3005 (mailing) /CA 41 2..50� Redlands,CA 92373 When so addressed, such notices shall be deemed given upon deposit in the United States Mail. Changes may be made in the names and addresses of the person to whom notices and payments are to be given by giving notice pursuant to this section 5.3. ARTICLE 6— INSURANCE AND INDEMNIFICATION 6.1 Insurance required hy this Agreement shall be maintained by Consultant for the duration of its performance of the Services. Consultant shall not perform any Services unless and 2 " ^ m until the required insurance listed below is obtained by Consultant. Consultant shall provide City with certificates of insurance and endorsements evidencing such insurance prior to commencement of the Services. Insurance policies shall include a provision prohibiting cancellation or modification of the policy except upon thirty (30) days prior written notice to City. 6.2 Consultant shall secure and maintain Workers' Compensation and Employer's Liability insurance throughout the duration of its performance of the Services in accordance with the laws of the State of California,with an insurance carrier acceptable to City as described in Exhibit^^D," entitled "Workers' Compensation Insurance Certification," which is attached hereto and incorporated herein by this reference. 6.3 Consultant shall secure and maintain comprehensive general liability insurance with carriers acceptable to City. Minimum coverage of One Million Dollars($1,000,000) per occurrence and Two Million Dollars ($2,000,000) aggregate for public liability,property damage and personal injury is required. City shall be named as an additional insured and such insurance shall be primary and non-contributing to any insurance or self-insurance maintained by City. 6.4 Consultant shall secure and maintain professional liability insurance throughout the term of this Agreement in the amount of One Million Dollars ($1D00.000) per claim made. 6.5 Consultant shall serve and maintain business auto liability coverage, with minimum limits of One Million Dollars ($1,000,000) per occurrence,combined single limit bodily injury liability and property damage liability.This coverage shall include all Consultant owned vehicles used in connection with Consultant's provision of the Services,hired and non-owned vehicles,and employee non-ownership vehicles. City shall be named as an additional insured and such insurance shall be primary and non-contributing to any insurance or self insurance maintained by City. 6.6 Consultant shall defend, indemnify and hold harmless City and its elected officials, employees and agents from and against any and all claims,losses or liability,including attorneys' fees,arising from injuryjury or death to persons or damage to property occasioned by and negligent act,omission or failure to act by Consultant,its officers,employees and agents in performing the Services,or their willful misconduct. ARTICLE 7--CON FUCTS OF INTEREST 7.1 Consultant covenants and represents that it does not have any investment or interest in any real property that may be the subject of this Agreement or any other source of income,interest in real property or investment that would be affected in any manner or degree by the performance of Consultant's Services.Consultant further covenants and represents that in the performance of its duties hcrcunder, no person having any such interest shall perform any Services under this Agreement. 3 Y 7.2 Consultant agrees it is not a designated employee within the meaning of the Political Reform Act because Consultant: A. Does not make or participate in: (i) the making or any City governmental decisions regarding approval of a rate,rule or regulation,or the adoption or enforcement of laws; (ii) the issuance,denial,suspension or revocation of City permits,licenses, applications,certifications,approvals,orders or similar authorization or entitlements; (iii) authoring City to enter into,modify or renew a contract; (iv) granting City approval to a contract that requires City approval and to which City is a party,or to the specifications for such a contract; (v) granting City approval to a plan,design,report,study or similar item; (vi) adopting,or granting City approval of policies,standards or guidelines for City or for any subdivision thereof. B. Does not serve in a staff capacity with City and in that capacity,participate in making a governmental decision or otherwise perform the same or substantially the same duties for City that would otherwise be performed by an individual holding a position specified in City's Conflict of interest Code under Government Code section 87302. 7.3 In the event City officially determines that Consultant must disclose its financial interests,Consultant shall complete and file a Fair Political Practices Commission Form 700,State of Economic Interests with the City Clerks' office pursuant to the written instructions provided by the City Clerk. ARTICLE 8 —GENERAL CONSIDERATIONS 8.1 In the event any action is commenced to enforce or interpret any of the terms or conditions of this Agreement the prevailing Party shall,in addition to any costs and other relief,be entitled to the recovery of its reasonable attorneys' fees,including fees for the use of in-house counsel by a Party. 8.2 Consultant shall not assign any of the Services except with the prior written approval of City and in strict compliance with the terms,and conditions of this Agreement. 8.3 Upon creation by consultant, all work product, including but not limited to, original writings, documents, works of visual art, works of authorship, images, fine art, designs, concepts,ideas,and any and all other work product produced pursuant to this Agreement, including all intellectual property rights arising therefrom, whether they are sub- components of a larger product, or are themselves the finished product (collectively, "Work Product"), shall each be considered a "Work Made for Hire." as that term is used in Title 17, U.S.C. Section 101, and upon City's payment to Consultant for the same, each will forever become the property of City. For purposes of this provision, Work Product includes, but is not limited to, graphic designs, treatments, and layouts; logo 4 v. ^ artwork; photographs; t used in advertisements, newsletters, and similar written materials; audio and video recordings; Internet web pages and e-mail communication products; signage; and any other creative work done in part, or in whole, for City pursuant to this Agreement, including any and all copies, drafts, models, depictions, drawings,duplicates and preliminary versions of any of Consultant's Work Product. Upon payment by City for any delivered Work Product, such delivery shall be deemed to constitute a transfer to City of all intellectual property rights of any nature whatsoever, and rights of reproduction as that term is defined in California Civil Code Section 982, in the Work Product, including but not limited to the right to claim statutory copyright in Consultant's Work Product and the right to reproduce Consultant's Work Product in any manner wbutoonvcr, for commercial and non-commercial purposes. To the extent all rights and interest in all Work Product are not otherwise effectively transferred by this provision, then upon payment by City for any delivered Work Product, all of the same rights and interests will be deemed assigned in their entirety to City,and Consultant shall thereafter retain absolutely no right or interest of any nature in any of the Work Product. If Consultant's Work Product consists in whole or in part of "fine art," as defined in California Civil Code Section 982, then upon payment by City for such delivered Work Product,Consultant shall be deemed to have waived, released and disclaimed any and all of Consultant's rights, demands or claims with respect to City, as may arise at any time and under any circumstances, under the federal Visual Artists Rights Act (17 U.S.C. Sections 108/k and 113(d)). California Civil Code Section 986, the California Art Preservation Act (California Civil Code Section 987, et soq.), and/or any other |ooui, state, federal or international laws that convey rights of the same nature as those conveyed under any of the foregoing statutes,or that convey any other type of moral right protecting the integrity of works of art and/or intellectual property rights arising from their creation. Consultant acknowledges and agrees that City, in its sole and exclusive discretion, may, among other acts, temporarily or permanently modify, alter, change or destroy any of Consultant's Work Product. Prior to any proposed destruction of Consultant's Work Product consisting of fine art, a reasonable attempt shall be made to provide Consultant with an opportunity to reclaim possession ofConsultant's fiocart. The format for delivery of the final Work Product will be determined by City on a baaio. and may include receipt of original native files (if digitally project-by-project), or some other format as City may deem appropriate for its use. It is - rstood that any Work Product may be used for any City purpose by City, or any person or entity acting on City's bohuK, whether commercial or non-commercial in nature. To ensure an equitable working relationship with City's graphic design and communications services Consultant, and notwithstanding the foregoing terms and conditions,City may. by a separate writing. consent to Consultant having the right to use some or all of the Work Product for limited purposes that may include promotional . 8.4 Consultant is for all purposes under this Agreement an independent contractor and shall control over the conduct of Consultant or Consultant's employees,except as herein set forth. Consultant shall supply necessary tools and instrumentalities required to perform the Services.Assigned personnel employed by Consultant are for its account only,and in no event shall Consultant or personnel retained by it be deemed to have been employed by City or engaged by City for the account of,or on behalf of City. Consultant shall have no authority,express by City for the account of,or on behalf of City. Consultant shall have no authority,express or implied, to act on behalf of City in any capacity whatsoever as an agent,nor shall Consultant have any authority,express or implied,to bind City to any obligation. 8.5 The City,in its sole discretion,may terminate this Agreement by providing thirty days prior written notice to Consultant(delivered by certified mail,return receipt requested) of City's intent to terminate. If this Agreement is terminated by City,an adjustment to Consultant's compensation shall be made, but (1) no amount shall be allowed for anticipated profit or unperformed Services,and (2) any payment due Consultant at the time of termination may be adjusted to the extent of any additional costs to City occasioned by any default by Consultant. Upon receipt of a termination notice, Consultant shall immediately discontinue its provision of the Services and,within five (5) days of the date of the termination notice,deliver or otherwise make available to City, copies(in both hard copy and electronic form,where applicable) of pject related data, graphic designs,treatments,and layouts; logo artwork; photographs;copy/text used in advertisements,newsletters,and similar written material; audio and video recordings; Internet web pages and e-mail communication products; signage; and any other creative work by Consultant in performing the Services. Consultant shall be compensated on a pro-rata basis for Services completed up to the date of termination. 8.6 Consultant shall maintain books,ledgers,invoices,accounts and other records and documents evidencing costs and expenses related to the Services for a period of three (3) years,or for any longer period required by law,from the date of final payment to Consultant pursuant to this Agreement. Such books shall be available at reasonable times for examination by City at the office of Consultant. 8.7 This Agreement, including the Exhibits incorporated herein by reference,represents the entire agreement and understanding between the Parties as to the matters contained herein,and any prior negotiations,written proposals or verbal agreements relating to such matters are superseded by this Agreement. Except as otherwise provided for herein,an amendment to this Agreement shall be in writing,approved by City and signed by City and Consultant. 8.8 This Agreement shall be governed by and construed in accordance with the laws of the State of California. 8.9 If one or more of the sentences,clauses, paragraphs or sections contained in this Agreement is declared invalid,void or unenforceable by a court of competent jurisdiction,the same shall be deemed severable from the remainder of this Agreement 6 and shall not affect,impair or invalidate the remaining sentences,clauses,paragraphs or sections contained herein,unless to do so would deprive a Party of a material benefit of its bargain under this Agreement. IN WITNESS WHEREOF,duly authorizes representative of the City and Consultant have signed in confirmation of this Agreement. CITY OF REDLANDS ) 7, 7 By: By, _ ) 1 .Enri Martinez,Cit . vJ a-a:40 tAMIAGA146 Attest: Sam Irwin, • ty clerk 7 Exhibit A Request for Proposals CITY OF REDLANDS REQUEST FOR PROPOSALS GRAPHIC DESIGN AND COMMUNICATIONS CONSULTING SERVICES I. Introduction The City of Redlands Economic Development Division is seeking a highly qualified and creative graphic design and communications firm to support the Division in its effort to market the City's unique opportunities and assets to an expansive and varied group of constituents. The City of Redlands Economic Development Division (hereafter the "Division") is seeking firms with experience in preparing and implementing business/community information and marketing materials. The City of Redlands has a strong regional, state and international presence. It will be the responsibility of the selected firm to capitalize on Redlands' unique qualities and characteristics to augment the Division's ability to provide targeted information, advance its economic development initiatives and enhance the City's position in the region and the State. In addition, the Division seeks to effectively communicate with multiple internal (within the community)and external (outside of the community) audiences. The selected consultant will be expected to prepare marketing/communications products and materials that will address distinct audiences and markets. The RFP process will require a comprehensive response. City staff will examine the RFP responses to determine the creative level of each firm, as well as the scope and breadth of experience of each firm. The staff will also evaluate the RFP responses by reviewing cost estimates including proposed hourly rates/fees for typical services ("Rate Schedule"), as well as pricing estimates provided in the "Consultant Assessment Exercise." Although price is a key factor in selecting a graphic design and communication services consultant, it is not the only criteria that will be considered when selecting the most qualified firm. In fact, due to the specialized and "creative" nature of the services requested, previous experience and work product examples will weigh heavily on the final selection. Some of the desired attributes of the selected firm will include expertise in the following areas: ° Conceptual and creative development • Graphic design and production • Photography • Exhibit design and production ° Copywriting • Primary and secondary market research • Effective and efficient project management skills It is anticipated that the Division will make its own media placements and will, in most cases, contract for printing services independently (in accordance with the City's purchasing guidelines). / ^ The initial term of this Agreement shall be for one (1) year ("Initial Term"). The City shall have the option to renew this Agreement for two consecutive one-year terms (each a "Renewal Term") on the same terms and conditions by providing not less than thirty (30) days prior written notice to Contractor, before the expiration of the Initial Term or any Renewal Term, of City's election to extend the Term of this Agreement. II. About Redlands(Location, Population, Demographics, Characteristics, and Governance) • Location: Redlands is a premiere city located in the southwest corner of San Bernardino County, encompassing over 36 square miles. Part of the Inland Empire region, Redlands is situated approximately 60 miles east of Los Angeles and 45 miles west of Palm Springs. Redlands has convenient access to the |'lO' 1-210 and 1-215 freeways, and is within a 3O' minute drive of LA/Ontario International Airport. • Population/History: From a population of less than 6'000 in 1890 to 68,747 in 2013, Redlands has steadily grown, but still maintains its sense of place and history. Settled in 1881 and incorporated in 1888, the City was the heart of the largest navel orange producing region in the world from the 1889s to 1950s. This year, the City is celebrating its 125th Anniversary. • Retail Sales: Redlands has a growing retail sector comprised of national chains and local independent businesses. In 2012' taxable sales in the City were in excess of one billion dollars. There are still developable retail parcels within the City, as well as existing retail space. Currently,there are multiple new developments planned or under construction. • Industrial Space: The City of Redlands is a hotbed for industrial development at the present time, and developers are currently engaged in the planning and delivery of new state-of- thp'art /o8ixticsandfu|fi||mentcente/s; someinexceoofonemiUinnsquarefeet. The City has excellent access to both the 1-10 and 1-210 freeways, and is in proximity to the San Bernardino International Airport. • Household Income: The Average Household Income in Redlands is $86,500 and growing. • Governance: Redlands' organizational structure is a City Council/City Manager form of local government. The City Council/City Manager form of local government offers a blend of an elected City Council and citizens responsible for policy making, and a team of professional administrators under the supervision of the City Manager. Ill:About the Economic Development Division • The City of Redlands Economic Development Division administers a variety of economic development programs and services that support businesses and residents in the City of Redlands. Division staff is involved in business attraction and retention activities, City/ Chamber and regional collaborative efforts, business networking, marketing, workforce development, tourism and project support. -^ 2 IV. Communication Goals and Target Audiences The Division is interested in creating marketing materials that communicate to Redlands' businesses and stakeholders, as well as potential business investors. Two basic audiences have been identified with regard to the Division's ongoing marketing and communications efforts: A. Internal Audience: The internal audience is primarily comprised of current business owners and corporate representatives, as well as business- and tourism-related organizations (e.g., Chamber of Commerce) and cultural arts/entertainment venues. The selected firm will be expected to work with staff to develop information products about Redlands' business-related activities, events and success stories. Goals include: • Marketing/communications support for communicating with members of Redlands' current business community and business-related organizations. • W1arketng/communications support to provide new business owners with basic information about the Cityits business programs, resources, and opportunities. • Marketing/communications support for notifying business owners about proposed major projects in the early stages of development. Potential internal audiences include: • Redlands business owners • Redlands corporate residents • Redlands small businesses groups • Redlands governmental and related organizations • Redlands city staff B. External Audience: The external audience is primarily an economic development audience that consists of retail, commercial office and industrial business interests. The selected firm will be expected to work with staff to determine future regional market trends, both economic and cultural, and to create appropriate marketing products to attract targeted user groups to the City. Goals include: • Marketing/communications support to attract new business to the City of Redlands, enhancing its current business environment, as well as targeting potential business interests in targeted sectors such as information technology, health care and finance. • Marketing/communications support focused on attracting strong, successful regional retailers to Redlands' downtown revitalization effort, as well as other new and existing retail locations within the City. —_ � ^ ' • Marketing/communications support for tourism-related efforts that provide regional exposure to Redlands' cultural arts, events and recreational venues. • The overall marketing approach of the Division will be a dynamic, ever-changing program that practically addresses any changes in the marketing and communications needs of the business community, as well as any significant shifts in local and regional markets. Potential external audiences include: • Large corporate users • Major retail/restaurant entities • Small-and medium-sized retailers, office users, high technology businesses • Entertainment and other commercial recreational operators • Residents, visitors and tourists V. Scope of Services Redlands has a distinctive and well-established "brand" in terms of the community and its history.The Division is not seeking to change this brand, but rather build upon it and continue to enhance the City's image through an ongoing marketing and communications program. These efforts may include support for existing projects and programs, or could involve new opportunities and activities in which the Division may become involved. A. Internal Audience: Internal efforts will be directed toward maintaining and enhancing the Division's communication with Redlands' business owners and corporate residents. These efforts may include design and production support for the following: • Print and digital media; including advertising material for general circulation newspapers, magazines and targeted publications. • Brochures, pamphlets and special publications for selected efforts as needed. • Specialized graphics and design for use with in-house documents or promotional items. • Photography support. B. External Audience: The Division anticipates that the marketing and communication efforts geared toward its external audience will be focused on maintaining and enhancing the City's regional market niche. The Division's marketing efforts may include design and production support for the following: • Print and digital media including advertisements, business-to-business media, magazines and industry publications. 4 • Brochures, pamphlets and newsletters including program brochures, general business attraction brochures, demographic information and other miscellaneous collaterals. • Trade show exhibit design and pre-production. • Photography support. VI. SubmittaRequirements Submittals of proposals, pricing information, work samples and references must be received by the Division no later than 5:00 p.m. on June 6, 2013. Late submittals will not be accepted under any circumstances. Failure to respond to any of the component submission requirements could result in disqualification from this process. Please provide one (1) copy of your firm's response to this RFP (including separate Proposal and Price Components as outlined below) and one (1) set of work samples, and mail or hand deliver to: Mike Nelson Economic Development Manager City of Redlands— Economic development Division P.O. Box 3005 210 E. Citrus Avenue Redlands, CA 92373'1505 There are two components required in responding to this RFP; the Proposal Component and the Price Component. Please include the following in your response: Proposal Component: A. The name and address of your firm, the resumes of the firm's primary partners and names and resumes of the individuals who will be assigned to handle the Redlands contract. If any subcontractors are anticipated, the names and resumes of these individuals must be included. B. Any unique qualifications of the firm with respect to municipal and economic development marketing efforts. Any unique qualifications of the firm regarding marketing efforts for private, non-profit philanthropic organizations. Private sector experience is also important. C. Examples of promotional campaigns, brochures, and print/digital materials produced by the firm (with clarification on the use of subcontractors). D. Examples of regional marketing campaigns undertaken by the firm (responses should reflect communications products recently produced). Please include samples and/o/ a description the information or materials prepared in conjunction with the cited campaign (e.g., market research, demographics, print materials, mailers, brochures). ~ 5 E Three references from relevant municipalities, private firms and/or non-profit organizations that the firm currently represents including the names, addresses and phone numbers of the day-to-day contact person with whom the firm works on these campaigns. (To the greatest extent possible, integrate the communications samples with the reference submitted.) Price Component: The Price Component must be submitted in a separate sealed envelope marked "Fee Proposal" with your firm's name. Failure to do so may result in your firm's disqualification. The Price Component should include: A. Rate Schedule Form (Appendix A) B. Consultant Assessment Exercise (Appendix B) VII. Evaluation Process The evaluation process will be as follows: A. General Guidelines: 1. City organizes a Screening and Selection Committee (Committee). Z. The Committee reviews the proposals submitted by the prospective consultants including the experience of the proposed team and all use of subcontractors, and the appropriateness and quality of the marketing/communications examples provided. 3. The Committee selects proposals based on creativity, qualifications and previous experience performing similar work. 4. The Committee will determine and identify the consultants that are qualified to perform the services and will rank the consultants based on their creativity, demonstrated competence and professional qualifications deemed necessary for the satisfactory performance of the services required. Consultants with top ranking proposals may be selected for an interview. S. The Committee will make selection based on qualifications. Negotiations will be undertaken with the firm ranked most qualified. The City's goal is to secure the services at a cost that is equivalent to the lowest cost offered to the City by an approved and qualified consultant, and that provides the City with the best long-range economic value by the qualified consultant. 6. If a contract cannot be successfully negotiated with the top-rated Consultant, the negotiations with the designated consultant may be determined in writing and negotiations may be started with the next highest rated Consultant. This process will continue until the negotiations are successfully concluded with a firm. - u 7. The City reserves the right to reject any proposals submitted, and to request additional information of any applicant if required. All time, materials and costs to prepare a proposal response package shall be borne by the firm responding to this Request for Proposals. B. Specific Proposal Evaluation Criteria: 1. Samples of work product creativity and quality(all types with emphasis on print and digital end-products). 2. Experience and expertise with public agencies and similar types of efforts. 3. Business references. 4. Ability to do a majority of work in house. S. Vendor proximity to city hall and ability to meet with staff on site. 6. Quality and completeness of submitted proposal. C. Specific Pricinq Evaluation Criteria: 1. Detailed listing of services and associated costs(Rate Sheet). 2. Cost estimates for sample projects(Consultant Assessment Exercise). D. Evaluation Schedule: • REP distributed May 23, 2013 • REP Deadline June 6, 2013 • Evaluations June 10-14* • Interviews June 12-14* • Contract award 4°—~• ,vJuly 2, 2013* *Dates subject to change. Please direct any specific questions for additional information or clarification of this REP to: Mike Nelson Economic Development Manager City of Redlands—Economic development Division P.O. Box 3005 210 E. Citrus Avenue Redlands,CA 92373-I505 E: mOelsmn@c|tyofred|ands„orA 401, ill. " w CITY OF REDLANDS REQUEST FOR PROPOSALS GRAPHIC DESIGN AND COMMUNICATIONS CONSULTING SERVICES Appendix A — Rate Sheet Please indicate the hourly rate that your firm charges for any of the services listed below. If the service is not applicable,enter N/A for the hourly rate. SERVICE HOURLY RATS Graphic Design/Layout(Print) � Graphic Design/Layout(Digital) � Original Illustration � Photography � Audio/Video Production � Copywriting � Project-related research � Project Management � Other (List) � � � � CITY OF REDLANDS REQUEST FOR PROPOSALS GRAPHIC DESIGN AND COMMUNICATIONS CONSULTING SERVICES Appendix B — Consultant Assessment Exercise Due to the fact that the City of Redlands Economic Development Division may produce multiple marketing/communication products during the course of a year, and because it is difficult to predict exactly what projects will be carried forward at this time, a list of sample projects has been created to help determine your individual firm's pricing and production structure. The following sample projects are representative of the types of projects that the Division may request its consultant to design and prepare for final production. Although these sample projects are fictitious in nature, they are being provided to allow your firm an opportunity to accurately (to the best of your ability) estimate the cost and schedule required to produce the project. Please be advised that, for estimating purposes, your task will only include pre-production preparation (e.g., research, copywriting, photography, graphic design, layout, etc.), and not the actual production of the product (e.g., printing). However, any labor hours required for coordinating delivery of the prepared product to a printer or digital advertiser should be included in the hours estimate. Sample Proiec*°A" General Description: Your firm is asked to create a one-page advertisement that would be placed in an industry-related magazine for the purposes of economic development/business attraction. Your firm will be required to meet with appropriate staff; come up with a concept; design the piece (including new photography, copywriting, and graphics, etc.); incorporate time for review and revision; and prepare the piece for final publication. Specifications: • Format: Four-color process • Size: 7" x IO^ • Content: photographs (2);text (300 words); graphics (2) Estimate: • Total cost toproduce this project: � • Number of hours that would be required to produce this project: ` ^ Samp|ePpmject°8" General Description: Your firm is asked to create a direct mail piece that would include a return mail post card. The mailer would be sent to potential companies that may be looking to relocate their operations to the Inland Empire. The tear-off post card would allow the reader to contact the City for additional information. The piece should be able to quickly capture the attention of the reader and prompt him/her to respond. Your firm will be required to meet with appropriate staff; come up with a concept; design the piece (including new photography, copywriting, and graphics, etc.); incorporate time for review and revision; and prepare the piece for final publication. Specifications: • Format: Black and White; two sided with a book fold in middle. • Size:Approximately 6" x9" folded; 6" x18" opened. • Content: photographs (4); text (150 words);graphics (3); creative use of black and white (use of screens,etc.to give the impression of multiple shades of gray). Estimate: • Total cost to produce this project: � • Number of hours that would be required to produce this project: Samp|eProiect"[° General Description: Your firm is asked to create a digital banner ad that would be placed on an industry-related website for the purposes of economic development/business attraction. Your firm will be required to meet with appropriate staff; come up with a concept; design the piece (including new photography, design, graphics, animation, etc.); incorporate time for review and revision; and prepare the piece for final publication. Specifications: • Format: Color animated GIF, optimized for web;three progressive rotating messages. • Size: Large rectangle; approximately 336 x 280 pixels. • Content: photographs (3);text (50 words);graphics (5); creative use of color and animation. Estimate: • Total cost to produce this project: � • Number of hours that would be required to produce this project: 2 Exhibit B Proposal PROPOSAL GRAPHIC DESIGN & COMMUNICATIONS CONSULTING SERVICES FOR ECONOMIC DEVELOPMENT CITY OF REDLANDS 12 S s . y . GEOGRAPH1CS 4178 Chestnut St., Riverside, CA 92501 951.369.1564 • inbox@geomail.info 1.0 Statement of Qualifications for Economic Development 2 2.0 Personnel and Project Staffing 3 3.0 Unique Qualifications 3.1 Economic Development 5 3.2 Marketing 8 4.0 Client List 10 5.0 Scope of Work for Sample Projects 11 5.1 Sample Project A 11 5.2 Sample Project B 13 5.3 Sample Project C 14 6.0 Examples: Promotional Campaign 16 7.0 Examples: Regional Campaign 20 8.0 References 30 9.0 Contact Information 30 T e Ll _ 1.0 GENERAL STATEMENT OF QUALIFICATIONS FOR ECONOMIC DEVELOPMENT Geographics,founded in 19B3, is a registered Branding services include logo and wcrdmark Cal fornia partnership and a certified WBE/DBE development, positioning and market research located in the city of Riverside. Geog-aphics serves Implementatior of brands includes a wide range of a la-ge variety of public agency clients with services including graphic standards manuals anc professional services for the development and med a kits, co-perate templates including publication implementation of economic development and and website design,stationery and identity packages branding and communications programs. Our clients for print anc electronic use,and positioning include city and county governments,transportation statements and slogans. agencies, public utilities,water agencies,and educationa institutions through their public Our communications services include normal outreach, planning,economic, redevelopment,and advertising agency services such as marketing and community development departments. communication plans, primary survey research, focus group testing, collateral publication design,exhibits, Economic development services induce economic med a planning,websites, multimedia production, and marketing analysis,target market identification, and advertising design and production, but include and business attraction activities including the many services beyond the normal scope of an development of marketing programs,advertising and public relations programs, collateral material advertising agency including economic analysis. and advertising campaign development, trade We are proud to serve our economic development show exhibits, business attraction websites with clients with dedication and a level of service that site selection components, multimedia and video goes beyond that expected, even of excellent productions. customer service organizations. At the local level,Geographies assists public agencies with branding activities including wayfinding and entry monument orogtams and banner programs. Business retention services include business retention and business support programs, business ielentivn research, identification of cross marketing opportunities, local shopping programs, local mercoant marketing, and website development. Q . Ar'=-t F -C& TEI O N.-S,. 2 GEOGRAPHICS _,• 2.0 PERSONNEL AND PROJECT STAFFING Lisa van Olden Dawn Hassett , Pole- Designer. =Ircject Manager Pile Strategic Analysis. Content Skills: Ec:rrii>r ill. Development Detielcpmen: i.reative conceptualrzat or Ski Is: Market analysis for Economic Branding development Wayfinding and Monument Sign Design Stakehoide• outreacn Edii:catior: Bachelor of Ar:s.Cal Poly,Pomona Brand analysis Major-Graphic Design Art direct on M nor: 4rchit2cturc kncui grou'r facilitat on Experience: Seventeer years CapyrirrtmR Education: Bachelor of Arts.Lakehead University `'� Major Master of iprofessiona Writing, USC Pr:,e,.ls: IJJ)diid Paricho Cucamonga,La Verne ExperienLe: Twenty-six years ", i[5}l, lemet Major Projects: Covina,Hesperia, Norco, Upland. IE5•1. Nicole Beale Dancha Cu:amorga, Hemet,Chine Role: Designer, Photographer •,.. Sl<ilis. Creative conceptualizat on hn•rgr,;phy Douglas Foster MlcCulloh Print and collateral design and Role: Photographer deve:apment Ski k- Pro ect management Eoucot.or• Bachelor of Ar:s.Col Poly, Pomona Art direct nn Major: Graphic Design and Phe:Ugrap},Y Education: Honors Bachelor o= 'Arts, UC Santa Barbara Experience: -en years Mastei of rine Arts, Major Claremont Graduate University Projects Southe-n California Mountains Foundation, Evergreen Memoria; Experience s wenty•six years ,.„ Historic Cemetery.Covina Major ^ Projects: Palm.Cemmur sties, Uplanc, Covina. Nolo).HeriieL,Hesperia Jodi Hemry Rale.: Desi€ner• Rrr.jert Manager Skills- Creative conceptualrzat on Branding f'r,rn:and Collateral Design Erat.catio". Bachelor of Ar:s, Fine Art with Emphasis n Graphic Design t oirt Loma Nazarene University. Erpeience Seventeen years Pilrii g41 ititri f'.c ccts Panchc Cucamonga, Pa.m Ccimnluni:ies , 3 Mike Hemry Pole: Programmer, Multimedia Developer PROJECT STAFFING Skills: Web development The City of bedlands projects will be staffed by Lisa Education: Bachelor of Science, van Olden, Nicole Beale, Dawn Hassett, Do_iglas University of California, Riverside McCullvh, Ryan Swoverland, and Michael Henry. Experience: Seven years Projects: Rancho Cucamonga Multimedia PCTC Website, 1E511 website, Covina Economic Development Website UC Davis weosite Ryan Swoverland Pole: Programmer, Multimedia Developer Skills: Web development Education: Bachelor of Arts, University of California, Riverside Experience: Ten years Projects: Evergreen Memorial Historic Cemetery Website. 1E511 weosite Sandra Pettersen Pole: Traffic Control, Accounting Skills: Accounting Education: University of California, Rive—side Art Institute of California, Inland Empire Experience: Twenty years iPt- PA 0Ifs 4 G E O G P 4 P N I C S 3.1 UNIQUE QUALIFICATIONS-- ECONOMIC DEVELOPMENT commLnicate trade area facts and demographics:n an Target Markets: easy to digest creative manner. This succinct ❑ctLre or the economic factors site Geogrsph has mere than 25 years expel ence in selectors care aoout is tailored to the City's primary developing Economic Development programs that wore;for both In:ernel and External Target Audiences. retail end carrrnercial districts arra provides•exactly Since 1y88.working with the precursors to the Inland the information most desired Empire Economic Partnership; Gecgraphies has The following are examples of Geagraphres skills at • successfully leveraged local sta'cel-olcer communities commr:nicating key factors. for outreach for the purposes of business retention and referral activities as well as reaching ou:to the real Trade Area Example es:ate professionals essential to success in a:t,ac:log In the example, the trade area map for the City rew bLs ness and Industry. of Norco. shows an example of •a custom trade External Audience: area resew-shed and developed by Geagreph cs, In Norco's case, the 91 freeway represented a Site Selectors are the primary audience for ecoromrc geographical barrier to shopping trips, while the development programs. These real es:ate anc average household income in Norco s primary trade development pro'essionats have e prescribed list jr area north of the freeway more than made up for lack cider a wirer, des,dir'g to consider a community fore of density. often this type of mappirg will take intn new retail outlet or development.The basic package arrnent no-only:pen spare,but also competition, focuses on;he following . • Trade Area Cefinr:iun • Demand And ysis:rluting Leakage ern; Urir•ieL - x Demand } - • Demographic Analysis I • Target Marlbet Icentifica:ion , Communities that are orepared to provide concise ji. L WEE E® info-r-ration that answers:he questions that lie behind r/•••+• f • the'acts are able to make themselves attractive enough i� `""•'s ••f L' to be at the east,top of mind for consideration wrier. J/. y'a I1 ,/i f?' store and development p anning is takirk plate. ft IL ;,.. • in addition,it is critical that the demographic materials ' k r • speak for themselves In a clear and persuasive way as .—�:�-. ••\ / , 4 -- - _ - they are often passes :trough arid up :f•e deusiun- -- r-ti „ rnal•:ing(learn of_ur•mlane with Irtae or•no explanation, ^' • much less advocacy. eV' '1,-.(..,. .r:i`I';ia� kii'A.',-� �,t I fl Grugraplrlts Inas developed an effective approach to focused economic analysis that s able :c effectively 5 IL'.! 1..4 0 4 III I U'I :"•"\ Pcilitialioct 2013 I 24M0 l I;„;,.;:: ••.:".4 --, Demand Analysis In thus example,the trade area I2 �//4444400 � 4 e Including Leakage and Unmet Demand for the City of Covina shows a „ai,,,,,,, 54!0 1 ,;,,v, significart level of unmet demand. Geographics is able to use primary-esearch resources int • rW•rr +rs=7 V►n•w These underserved categories gories kimi..... to create anaysis that demorstrate.s gross market size, rw."..nd,i represent significant oppn iun!t!es I ow ssl,C4 se440r '9, 041 comparisons with other markets, and sales per capita tor site selectors. i airso forming the foundation of an attractive retail market �""�"r se+m.1 *'��'" 'I74"' ram,ly portrait. HuocMiW, 1 7043".1 77.7,x,:I ruo1S, Analyzing the demand for goods and services within Ea u,«« r irdol4j 5l i >tu�, U, �r the:rade area requires an understanding of the market �• I 2314 Jai` Nsrim Erewhite kooler o3a1 sv.oti 5403,. „ capacity. Geora hies compares the spending in the i� r . " r -i.. trade area wth the sales in the trade area, to reveal *arhaawl w:.. f..,«, 1+.N",. 14-3ti ^�- tiflii the gaps that indicate unmet demand. As a result, tii�c„,va�i $4147;446344a.+s sao9.,4.4 we car see what goods and services are lacking and demonstrate that trade area residents must travel _ • ' outside the trade area to shop. IWflYf'.in. Ign.r 1..44,1%414, ,.=.• Geographics accomplishes the analysis using i ..-.. IS,hut,-,...... y41 f demographic profile data from IL:sr Business Services _ ..:.r. . I'""'Aral "Y"ice and the City's own sales tax data. •rV.:. l 1411$441124441 l k.Mlf�Y.. f...N 1wlr.hl1.:...N.+1+M41fr1r . 6.,....,Ir.rri.d,•41 Mira. ,:.i-' :` Demographic Analysis �w•r -' 1M4p41.....p...MR rn.w.r.kph,.. , N. . ,I.a+ Demographics allow a City's economic development program to match the characteristics of the community .. with those required by sive selectors. .. ... Geographies produces informat on regarding age, income, education, family households, home k ' ,;;-;�; ownership,and employment that answer ste selectorj�le al {11C� in this example, the demographic questions and are as important as population analysis for the City of rancho and growth in decision making. Spending versus '* �, /� Cucamonga is t-anslated etc actual disposable income can also be a powe f l factor. �� speeding oy trade are nns,mu•rs, ERRS �^� allowing retail site selectors tr; ' 1 • X40 r+ 1� uriderstarx the l ene�h s to locating ..� intheC ...r,w • .r ,,,1.0.4.° jaw.* .....► rr' UN'.IaU'E QUAL'IF1A-TE $.. r" ECONOMIC.DEVELOPMENT t .. i6 _1 r� 1 �*.. Tourism Example F 0 N// ,ipa . .., 1361"4‘Tourism -las been ident;'iec by the cliert as a primary1361"4‘ . -! P .." .. goal o' the Redlands program. Geographies has extensive ten,i+e etpenetice in creating strategic marketing _�- -•';` {_ „ '" - , ` . campaigns for tourism for sirrilar types and sizes of ~r ,_ cnrnrrirntties rnchicmg Norco. Rancho Cucar•ionga. f ♦ '. , - i. I lemet,andfive side s historic - � • ,r 1: f storic dcwntowr. t - • W1., r ,1 These carrpaigns mus; be developed ir. dote Ci,4- 'in••+ ? ;S yj pa-tnership with the commurrtys rra,n ettractions and R+�� 4;"•- s� ` `'' - rely o}the supovrt 04 tocol a ganrzat on,end the fecal D .�' -'' I b i; k gorer-zment DD i L' 1, : r '*• �- -4. irr Ll it exdi141.;:es sfruw•r, Geographics has developed I ■ L x the target market approach and produced both the \ . a ° a. t-iicft-pe.et_t. iYfit.. -"' 'its _ h .0; ; .11 10401111 advertising ar d collateral rrr3letlel fill Lfre ear ipaigris. - - ■•moo' 'Yz' •� fir, .. + typArt Advent,, rII Internal Audience � rau*AlTh aw • N. .. '""fir � "' Local business owners. commun ty stakeholders N 14 _ '�• rnclud=ng chambers of com-ne•ce and c.,lturnl • +4, wq� r _ ,f. • crgenization5, are the first .rne of defense when it - -: - .;r., ' co-ries to ri-orkcting a community.They are rnvaluab ey non ,,.•, scikaces of re-errals, outreach,and business -etentron. • A,O Gecgraphres has been particti.la,-y successful n - - ' ........;,...41,• ,r 4, Resin newsletters to Inial hiicrrips�es, hrth int Anti c-,_....-:.-▪-,-.:-.:.-•••••- .........7:71_,...." w elect rp'7ic, t+] attract and fill space in the down:own1111110W • ,`'"••41:". ti�'� areas of Azusa.Covina,and Hemet_ ,i • ,,,�r..„,^�.4�-,lir ,n addition, working together with the kcal bus ness f •y.•r • �s�,, �"" cornmun tr s he key to successful touri:m marketing �..,r` �.,.,ti„,, effort,.Engaggementstrategiesincludethedevelopment i of tourism councils,:ooperatrve advertising campaigrs, ,144-'��� ^,..t:',';,,•:,.,..,.--, 4"'pw�w.,,N and rccr^at on criented pror-rotions.Geographies "as ��..�• '`�”" "w- ^n�,,",4+a assisted the Riverside f?cwntowr Partnershipwith �� ` �:.h' . t "" _. • L4••••'....%-....,_..„--....a ` -•••-•',"-!.,-..i,,,„-„1,,,,,,,,.'''.••",_._.4°-, -rese types of activrttes. `n.�� . • =� tiNiQtie QtJ'A -I'P1CATIONS: .,Y a;r; -' -• !EC 0M 1C'DEVELLQPHI ENT :: P Mli,rill - -. +4r~ Z,v f°0- ,, ....,. •r �yy� • +�' i''4, 7 3.2 UNIQUE QUALIFICATIONS— MARKETING 2008 Creative Awarc of Excellence Associa:ion for Commuter Transportation Geographics is arguably the most decorated Inter national communications firm serving public agencies in the Pideshare Week Campaign southern California area. We have been recognized 2004 Awarc of Excellence at the national and state levels by virtually every California Association of Public Information Officers communications organization. As designers, we are Special Audience Newsletter— one of only a small number of Inland Emp-re design Cities over 75,000 firms to win a national ADDY, the "Oscars" of the City of Rancho Cucamonga . advertising and design world awarded by the American Award of Distinction Advertisirg Pedera:iron(AAP).We have often won top California Association of Public Information honors in AAF's District 15,a region that includes all of Officers Southern Ca ifornia and Nevada. Special Publication City of Rancho Cucamonga In addition,we have been recognized for our economic 2003 Award of Excellence, Newsletters— deve opment work at the statewide level oy both Externa. CALED and CPA. City County Communication and MarKeting Association As the following list of national and state awards Rancho Cucamonga, CA shows, these high standards for excellence apply to 2000 Award of Lxcellence aspects of the services required, including print Ca ifornia Redevelopment for Marketing Association, advertising, -newsletters, brochures, promotions for Rancho Cucamonga the arts and non-profits, special publications, and full 1999 Addy Aware campaigns that include interactive and multimedia American Advertising Federation District 15 components. Southern California and Nevada Apoarel and Collateral - In addition to the public sec:or clients and projects listed, Geographies Has an award winning track reco'd 1998 Addy Aware National with both non-profits and professional service and American Advertising Federation District 15 manufacturing private sector clients. Southern California and Nevada P-omotion for the Arts Award of Excellence for Marketng Califonria Redevelooment Association, Covina,CA Award of Excellence—CALED t �u'' -- Marketing Materials, Rancho Cucamonga - UNIQUE Ian,. 1" F t Ar 'I O : MAIRKETING5.. 8 GEOGRAPHICS '091 Credtive Awards Uf Excellence Association for Commuter Transportation International CcmmuteQuik Pideshare Cempalgn Education on the 2nad loos Grand Prize Wirner—CALED Market ng Materiels, Hesperia,CA Way to Go' Award Lnrnled States Environmental Protectror Agen:y Transportation Partners Advantage Pideshare(Riverside County) and Option Pideshare(San Bernardiro County) 1995 Silver Circle Dunne- Jo,Newsletters— Cities over 50.000 City County Communr:ation and Marketing Association West Ccv na,CA 1944 Silver Circle Dunne- Jo, Economic Development — C.;ibes over 50.000 City County Communi,ation and Marketaig Association West Ccv na.CA 1993 Savvy G rdr1d Pr c� Economic Development— Cities over 5u. West Ccv na.CA 1992 Savvy— Grand Pr ze Ecanonic Development-- Cities over 5a.coo City County Communication and Marketing Association Morena Valley,CA 1991 Sa.' y — .:arard Prize Special Publication— Cities over 5O.ccC City Cotnty Commurncat on and Marketing Association Q+vei side.CA ;:UWQU Q,, WIC Tl0'NS 194-71 Savvy— :Dr]rd Mille *bit WANG NFw.SiFttQr —Cities over 50,000 City amity CuilimuniCat on and Marketing _ _ _ — Association • Moreno Valley, CA 9 4.0 SELECTED CLIENTS GOVERNMENTS PUBLIC UTILITIES PRIVATE SECTOR& NON-PROFIT City of Azusa Azusa Light&Water Arden Escrow City of Banning Chine Basin Water Conservation District CH2M Hill City of Chino Desert Water Agency Evergreen Memorial Historic Cemetery City of Colton East Bay Municipal Utilities District GM Properties City of Covina Eastern Municipal Water District Inlandia Instiitute City of Fontana Glendale Water & Power Jacobs Engineering City of Fullerton Hesperia Water District Marcia Campbell CPA City of Glendale Hi-Desert Water District Nissen Company ' City of Hemet Inland Empire Utilities Agency Palm Communities City of Hesperia Irvine Panch Water District Pechanga Band of Mission Indians City of Indian Wells Lake Arrowhead Community Services District Riverside Downtown Partnership . City of Ing ewood Los Angeles Department of Water and Power Southern California Mountains Foundation City of La Verne Metropolitan Water Distric: City of Montclair Municipal Water District of Orange County City of Moreno Valley Riverside Public Utilities City of Norco San Bernardino Municipal Water Department City of Orange San Bernardino Valley Municipal Water District City of Rancho Cucamonga Santa Ana Watershed Project Authority City of P verside Three Valleys Municipal Water District City of Upland Western Municipal Water District City of West Covina City of Whittier TRANSPORTATION AGENCIES Los Angeles County Caltrans District 7 Orange County Caltrans District 8 Riverside County Riverside County Transportation Commission San Bernaroino County San Bernardino Associated Governments Ventura County , EDUCATION OTHER PUBLIC AGENCIES California State University, :ullerton Bureau of Land Management California State University, San Bernardino Coachella Valley Association of Governments Chaffey Community College District March Joint Powers Agency Piverside Unifiec School District San Bernardino National Forest Riverside Community Coliege District Riverside County Office of Education South Coast Aqr Quality Management Dishicl University of California, Davis U.S. Ai my Un versity of California, Riverside U.S. Army Corps of Engineers United States Forest Service - Western Riverside Council of Governments r ' - " .' 1Z110- e. N. -1_ Western Riverside County Regional •ii- _ _ _ Conservation Authority 10 GOGPAPHICS 5.0 SCOPE OF WORK FOR SAMPLE PROJECTS 5.1 SAMPLE PROJECT A Geographies works :o extend the resour:es Geographies'approach to creating advertising is often, of itchier agc.nry staff by acting as a as can be seen in the examples provided, concept consultant that provides cost-effective nredemana driven.Campaigns are developed to leverage limiter} se-vices.allowing the agency to pay 'or marketing ane funning resources by employing 'ne-na•able and communications on ar as-needed basis while gaining repeating branded approaches. Content is :arget the responsiveness of an in-house cepartment. We market oriented and is designed to create a response. cori eve this levo of gory cc without charging a rron:hly retainer, but by budgeting on a pro,ect-by-protect Geograpnlcs also is expert at developing advertorial style placements, leveraging the credibility of ecrtorral basis and warkirg Nth staff to schedule protects on a quarterly and annual basis. This approach. ,r content, allowing it tc wash over onto the adverbs ng con•b:r.ation with our long track record and experience. content. difier.nirates+.c frnrr &her firms. Examples o= :hese and other approaches are shown Chen:s re:eive excellent turn arounds and rndwrdtra on the,oilawmg❑ale. Attention from firm principals. Geograpnics will meet with the client tc rewrcw the target market. the proposed media outlets,and ether If des red, 3eograoh+.s will begin the contract by meeting with the client to plan the overal specific details for the ad development. During the calendar for projects.orovrdirgsct•ed.11rngrrsrgntbased cojrse of thts meet+ng, the -acts and infcmation to ori expe-rence regarding target market receptivity, as be con-mL nrcated will be reviewed. Fiasrr reinrepi lel chili rFd r-]n-e the rr,tlrne for a master srhartutp has and phntngraTrim apprca^hes wilt also be discussed been developed. Geographres wr I provide deta led at this time. task-by-task schedules Co- all arotects, including work to be performed, client review and approval periods. Particular attertran will be paid to concepts that will and final production and delivery- resonate with the:arget rrarkets defined. Geographies can also urde-take projects on an ad Inc kollowrhg the meeting, Geograahirs will rwview the basis without a master schedule.The general approach intended puhliratlrns in order tri ensure that the is to meet with the client, discuss the scuoe of the conceptual approach developed wr I stand out and be protect, p ovice and estimate of cost and schedu e, effective in the context of the publication. then perform the wo-k as required. Caeographics meets its deadlines every day and has Creative development will rncl,lde two aparoaches years of back ground meeting delrve-y requirements to the content dud .upy fur Acerb re'wiew Each for media,print,and olla:oral. treatment will take a different appraacn based on the initial conceptual discuss+o,. These treatments will be presented as 'ull mockups with text and images in p a-a. Where custom images are required, Gecg^aphres will conduct onsite photography. Geewaphics viii -neet with the rl ens to rev ew the agt1 ia am w76-41: Ft conceptual treatmen:s and based on the preferred F' 'll design, conduct revrsrons as required. The ad will ;34` I t!R;� '':Ct,. hen be prepared for the publication according to the specifications provided in the media requirements. 11 .111 o . .fin or p., ' 61 - y� ,,,A, vk vci . will , tpg .ti,r, s.....,.. , r . i _ , ;20, ,,) 111.1.1 . Al-,A a'ttiz" r Ani - 'a..,,, A - . . _. s, .laoltimilli t. ► itrOtViI ‘ IA\ q pOlii, 2 I TO -1-1-AVIinVOil 1 4‘...1 1 Wi .. VTil-ik VilIii III 1 tie ,�- � ay : gut -� ait % V - . lilt kis{°11"'5 t IT a /tk a" T _ a 4 - - m sIA t 1 VitkiliVII III'6 1 7. tw V- / , 1 k 3,. t -a iv, to _ tkit1116 kl 119 tAit.,itlizItt fl s Ali,z Y- D -1 i“Xi-it (AA -;,z`, k ,,. .- ltiell ,,,, ••,-',V,' ,v• i'LN, '1\,..,;1,,,,---.. 1 i n . 40 , .„ , ..... ‘,..,.1 .,,.lk ly-,,.1 ): , ,i -Ast = . - ,:,: •..,, .i .:,..,•ovv. ..i•Ik..t,.„,.,. ‘C.% .' ‘ .� . .s'Z,`• •R' �, �,,=t1 i • . {ti ;iy`. 6. �- 1 *A----- ��� 1 asp 1 — —,,- r 3 lliko, -- -'3'"' =- sem'+ _ . -�''~ `" � SAMPLE PROJECT A: ` r r�r Advertising Campaign AK /.. 1 ' ' A Examples 4* ' ..,,,,,, .1 j)ti. .-..„,.. Y • y� - ' FROM LEFT: •1r r` Stand Out Office Attraction L = 1 ; Campaign for the Cityof Rancho , ..� i �• !_ ,• . *' ,t4iCucamonga I _' V. 4 A. r 1 '� �' = Smart Choice Industrial / „.fix” '. i ' ; i• i I Attraction Campaign for the City di ii T F- 1 J i„ ;r r' _ of Rancho Cucamonga L. r� _ ' Make Your Move Industrial �'' t — ■ Attraction Campaign for the City +� r - '2. :::.23'....7.71:1. ntu,-S1 4 of Rancho Cucamona 1 a -- — i -- d t'r. ^'"� 1 :the r. C 1 pe 0'`,'{!I . �„ - Tourism Campaign for the City .» �.« c - 4,f;, a � • of Rancho Cucamonga n . � eaMa�r�r.wW 1C`� II �' BVI AKr v....111.,,,.._ ,;:-.0.... . .,... - w • 1 •`r } r Jr ; YP + ` ■ � r� S C'0' s ''O F W a P ( F O'P'' 13 5.2 SAMPLE PROJECT B Direct mai is among the most difficult and effective L�ll1�; of tools in the advertisingand marketirgtool box. Standing out from other items of unsolicited mail A ;. requires creativity and ta-get market driven messaging. 11= -- -- -• -� ., .1% Geograohics employs a variety of techniques to drive - \ ."'"--,.. . ,,,,.,...''._.,-',,„,,:,,-,,'..,'*,.,.,'',.' A.-. . — responses including special effects,tactile effects,and ,#..- provokng copy. We can produce these and other techciques using highly e'fective imaging technology -it, which often can cake colo- ano special effects as cost- effective as black and white. ��Ki"'av� �''` For the City of Rancho Cucamonga we chose a G'"�CA?�C7OA lenticular finish for a postcard that matched the `` -' , City's Stand Out office attraction campaign. For Palm1‘. �' �j� Communities, it was critical that we attract a large - / number of stakeholders to attend a grand opening k �" ~' • .'"': evert,so we used a tactile design and imaged instead 1!!11 E.(it n ' 8 ll r,t.. �SI,�ti • �; �- f of printed the invitations rna�ing it possible to produce � , ' -- the item without die cutting. For this samole project,the approach will be similar to �+4+,,re that of the process for advertising development: • An initial meeting • Review of the target market i • Review of the required content ,.v��.•• .,----.. • Discussion of the conceptual approach I Irl • Discussion of required photography • Development of two conceptual approachesit - -,. • Revisions to preferred design as required • i j :' -- • Final p-e-press preparaticn "" -r..- I= T j I -y I.. . If It . _�T ti,.. , :' :P'4 s -iffro.R K;• FOR ,1 - + SA4440t'E : } 1ST : . 14 GEOGRAPH I C S 5.3 SAMPLE PROJECT C4 ry 1 , �, Recession Buster 511 Get the Dig tal adve-t sing exists in an incred bly complex vis l environment. TD succeed, itm n -" ,+ Gig t., ,E',+1 •r� .ir:r; :0r %,.,r IE5 FREE �ceed. must engage the :' +4.4oalatiin r,..r.;r::ri , r,,, Lli1.1.. ra 5""4 1E511 App. viewer here are three oaths to engagement in tocay's - media world:arresting images,narrative or story telling CAW trrit.aid the cr ealrun of upper lu~dies fir acv rence R e c5 4 s i o n Buster participatrn. GC, to IES11.or ; and put your personal Geographies employs these techrnq es to create click ; (TOMMY in your hands. through responses 1E511 exists it a highly competitive - - market for traffic information and a major focus of . i . - " • building market snare is online advertising. These campaigns have built website traffic to ar average of litiZ over ,5;a,c:t;u users per month and ky,rc;c dawrlaads �. - f thek n iPh n andAndroidli • r Tt ii !fa RE d--�' of ❑ eappcatsi. resestl �ro�� w. it ideas dr rr dei wed 'ram the Flash and animated gifs �.w PrOi3Uceo. �� -or this sample project,he approach will be similar to ,: 5 :t,a: of the p ucess far advertising development: Get the new FREE 1E511 App. IE5ILa►'9 • Ar initial meeting / � F .4 �'eviE'N-of the targe- market '' " ter; • g �� • Review of the re.1+r ect convent 51[I,,rdv �J 1E511.or • Discussion of the conceptual approach GO / , Discussion of requred photograp ry am n Your Free App for Real-time Traffic • Development of two conceptual approaches �'' • +,'evisio-is to preferred design as required„ 1E511.org r to GO - • f=inal pre-press preparation g „,.. We've Got er .,„To” ►o* , .,Is YOUR�► NUMBER 11 511 t�r,tt.�a Your Free Appfor _ _•_. rF511.org s ;71...._ TR,4 rrr� Get " Naw Real-time Tra ffi c 1 -�' 11 , 1E¢ t weYOU �11 ►ESrr.�p 5�''..', epv.F° t0-t, . r.c, NUMBER IE 511.GET IT NSW! O3 for AA ° 1 E SQ GET a NOM 15 -- I DOWNTOWN OWNTOWN I6.0 EXOMMPOLTEISO:NAL KVERSIDE DOWNTOWN RivEK CAMPAIGN ��� ,,1 :'''''s Ilifiliz .-., Promotional campaigns a e ms+ milk 4 ." IDE designed to focus on a defined j ., %A• � t result, more tourists,more hotel "'+. DOWNTOWNt Ism,N.A..+ , 1 stays, more restaurant users, "r�L YER5JDE �' .„----7--,. more website traffic,and can beAP° . structured to use redemptions 1'3 4 . • as a m �'►easure of return onr. r..r.. investment. !r__ r0.� . The campaigns shown here •s have specific target markets in ^' rrK.c�- s �., mind and focus on leveraging • � �' .• � ,, g g anc cross marketing arms ,, _:J':- `' length customers. t - •r: .. CLIENT: ? cwt Bigwigs PION&Ilielrigildle _ ■ ""'• Riverside Downtown .. , ij1 ./ 'I.! - Y DOWNT.. OWN Partnership ......:: ,. 1 ..Y'' 'r- Rr.ER5 I D E t I• r WORK n s« ._....M -� Ir, , n^, PERFORMED: . ...,, "``rod .'ti, F Art of the City Campaign:Ads, ��,{ '' •'r`" .OK �. ''!ilk Banners, Pocket Guide 1 I D O"" "`� :.:. rWr A rnlilir4. si...a._—,r..maih• Targeted empty nesters,date *". c� c ^c•c night couples,and girls day out 1 a . r ' heart for day trips and overnight stays. .rrrr �.■ ROI measured in website traffic t and also phone calls to request - _ t f t h e 4 e+ 11 r i, `� "packages." 1I 1 " ` C u ty —, Geographies performed all / r _ 4. conceptual development, most V ' photography(except stock), :• all design,and pre-press.No �Y ,:fix- :1' 'I f subcontractors were used. r.120NOTION'AIL VA Mt '• jai 1 rrf 11.. 4 l • 16 ��7�� GEOGP A PH ICS . CLIENT: :_ '�'. e.., ' . ' City of Hemet . -.i �i ri I- rte: --" Come lar a day of fishing • ilmi and slay for a wedeefld of furs WORK PERFORMED: "'".'oft..,,, 'q".4..,. I-looked on Hemet Campaign M1....M.ti w•hM..n.Mw..dr-.1 .w^+.•..---+.+.... Leveraged Diamond Valley Lake W M r...4.........w•f...•�«....a • all •••••••••.•••••••.•4.14. attraction to promote overnight • ` , . r r.....n.w*..y.r........••... stays. ■ Y -....ys.q r.•r.r. and.... } ..,.,,,..............�.......,..,.. ROI measured in overnight stays r.re_.sr...c_,.,.a1.0w..rw - i ,g- • • , ./..' , .....o.r>� 1.11.41 /upand redemption program. r. I . .. . .7 ' . 7 --.." - --,---'--' • .........•-•••••••W~......... Ur '"�""p'"0"`"" Geographies performed all ;.m.m.....+ conceptual development,most .- kw..w..l d.n r.•....,r r.:0.41.1.••• ...lddeg..d...V v............. photography(except stock), - w+I.-•.N.-^ all design,and pre-press.No • • w.wNON w.wr.ww. • - ..,l glad...�..,,..u,............� subcontractors were used. ` . .1111k i ...,..-w...,•••,......roll. • . _ W •'x • Hemet Come for the 1 /m-idd-Class Fishin Get I-looked can . „ . „ • . , .. O EXAMPLES 1 PROMOTIONAL CAMPAIGN •• • 17 CLIENT: 1E517 '...- . WORK .- ...• ACCELERATOR • PEPPOPMED: !-L. ... . - Regional ad campaign to attract ,. . 3o and 40 something users to t. - . .. the website. L" .... 4...-• . ,.. . ..- FLIGHT PI1 _. . ._. ROI measured in website visits. r. _. ..... .._ .... i- . Geographics performed at E 40311:001:5'0.-."- - . ..4 .P. . 41# . r. •-• . ...•• .. conceptual development, ..... %or ._.... --.. ...- ..... . . ." 4.• .4 r . photography(except stock), 511 N.----. , ,..,_ I E. .. ....• ... • • .. . a• •••• •-• —• .." I., all design,and pre-press.No 1,.• ' .. 116PVIIIIP_ +.2.....-1E511. b••-. subcontractors were used. .... orei 1- -...,_.,, , -- • _ I- 1,..• . . Geographies also developed ' • •-• .,. • . ... • • : • .....• •• . the 1E511 website and mobile . . I,• , , ' .1. ' — ...,. •__ application. 1.: ..•• .. - 511 ' momolologillitL.-....• L- ...., I... --------------....,•.....-----,_-......... ... , .,...,,, _I •• ....1•-..Md....la..-...I.•••••1•••••••••,.••••••••-••••••••••••=•••••..1 .....• . -..... ••••••• L..,•sm.ilwr r...•...dr..r•11.•.1...••••••.14••••••••••1.4.0...10..• .•• 1,..Y..••••ild•••••••••1mw••••••.4 .1....1• ••••••••.••••-Y.......r.-...or• .' •••b...••... ....E.•••-.•..•a... .. 1.1.•••...••••••10.....••••Irn Irm•=••• • •••=.N..••••••••••••rft•.1 .1M..M..M.•.1. '',."...,%.....11•-ILD.11.E:V,.j 1...•1.•Y....•.•• ••••••••••..4 m. .••••••••.1.1..• 4.• VII ... • TELEPORTER . ..• .. ... .... . . . . .. . . .... .. .. ...... .._. _ . ..... ... .. •NE. _.._ - -s ... d• 1.. I•4 1.. • • . . •••• m•••.. •4 y.t . . 1• _._. •. •• • . -- • . 1.. •..- , • 1 -. •.1 .. 4. •• . _ •4.1. .. . I..1 • 511 .1. . -••••''-.-. ...•-7.....e.4...F. 7 •s •• . -- . v ....4.,.i4 , -• . . • v 1 v *v. ... .v •.• •• r: 1 .11 iv --• •- • - . V iv...•..iv.%ft...•or.m.v... r Um.r••••....1. ,..••.......r i••Ira..ram-y ..... .......•r Ea..•.•••.•-Id..•••••....•-••••••••=wpm.••rmEn. rm..•r Ir..,4.•or.••••••••• • ., • . — .-. •••..•••.•••••—...dm•Yr•,F1.......•......1 1.•••...E...-1.•••••••..•••••••••••.•••.I• Ia..,•WI••••....Y.-..........IN•-..m.boom...•••.1 .11dmr...•1•.•.10...1r.46..111•••••••. I.1....•00.WA.••11=....lb ../.So.1.E.••••••••••••••••-1••••.•.......A..•••••.1 EXAMPLES .•••••-••1.4.•gm.ft.......•••....r•i.-.1......1•-••••••••1.1••....kb.ft.ft•••• ...1 .••••Is•••••11••••...*•ar.......• ...Y....•••••••1*.e...1.•1.....p....t.s..r...1........., °V •••......t.•4..4.••••r•Ii.-Ir.am....•.1 ....•••••••-•mor loom••••••••rmoti./r••••p I.••dm•I.•••• PROMOTIONAL CAMPAIGN 1....... ••••gm...•.1 .1...•••• 1.Mom...-1.4.1••••••.1......••-.1 •••••••m•M•-in! .6•••%Fa......1...*•...../•bol•.IdiMi=am..liMar.1.4•-•.1•••••.••••is...4.01 . ilk r• 111, 18 ,.., 6. 0 G P A P 1-4 I C S . • S ii....... CLIENT: • 'y;, City of Rancho w, /., Cucamonga • :. f �j WORK 11114\ _ ;, e t PERFORMED : i "M , Rancho Cucamonga Adventure ` +►" Campaign f ,_ Y y, i _a f 1 s Leveraged business travel for • lq. r } ill ' weekend family stays. • !� 1x. r' Y 11 Extended branding of original G �.--r '1 r t��~J campaign to successor campaigns. 114. ' 1...,. - `r •4,1 Offered free visitor guide: a y * Rancho Cucamonga Fun Book. s,,,.rF"� ,� ROI measured in Fun Book ,�.a.• :.� �,.�_ __-•—• Ckt[.41`' requests. r'=^FT' - At- "t yr°��y1;f Geographies performed all ,1.� '' 0• `f r E 4T conceptual development,most -- ,,,,..f....001.. ,s4. ' ±..., �`� • 0� i.7%, r� photography(except stock),all lam. • �_ _ i+. .. t x. design,and pre-press. 'i Iti 1 �: y Fun Book map artwork was f"' • subcontracted.Client provided N .y 4.. - *. • • some initial content. r - ' , 1. ', _ i. -. . . - - , .._-..V'- .rIL_ _ L. ""'" ' ' r EXAMPLES ,..-.7.--,...:tew ,0' ,.,0101011*------ , PROMOTIONAL NAL CAMPAIGN{ . ., � I. 111111 - - 19 r.I , : rev 7.0 EXAMPLES: iffiliFI - ,.. REGIONAL CAMPAIGN I Economic development - -- programs are each as unique _ as the communities they • -. represent.While they share _.i some characteeshcs in the ' 1-: kinds of !nformatior they I,. provide, they tell an .. ... : ` 73 .1 story of a community to a �� targeted audience_ As a result, it is important that ! ,+ t,. materials and programs meet ! the expectations of the target audiences: site seleclo-s f.01 �_ retail, industrial,and office use's 4er�� - �� ■ by providing the appropriate Ji. r 1 r�forrnatio � in ar accessbie .. `` and straightforward way. •' �� ' "'�, .- _ SI,. Lam" Demographics,statistics,and .'1" N4i 'tr., i • other data,wnilc factual-have i,,,,,.. ..4 0+ning & Ent the capacity to paint a picture �.0..,.eq„,,, = �...,�w �merit Gui • de that can attract business. +r.”. . •.-"""-=.4.1 - +.+.�;-`-•."c=.�-��r.. • -4,14 `.."4' ' • 4 ",,,,., v." .•. �,a.., +tea Geographies understands .�, ��""�"�",r :.'�' .......1.7, _... how to present this material ink. ,.,,� fi_ ! „'�"��• ~� ,„,� an accessible ye: persuasive "�...,.�, L�• �� ;���•..� 016 • way, while emphasizing the 1 1 ^-4.. � +. . - - `� community's brand in a manner ! r , .� �� .�• that will , . ' -.. iiiiir open doors. 1 f t r f._ ,�.._..,``, Illi The examples shown here �,, j = � ! ..-. '`' include a variety el diffe'ent - i_ - ..- types of economic development +. r' �„ �' materials from colateral S � L "`;,�--� �'' -. .� materials and advertisingV ; w �` w�..- �- to entry monuments and ;op g "'��w�" �� -, . wayfinding. �`I � 'i. • `w.r.., Ill EXAMPLES S REGIONAL CAMPAIGN ' 5 e 20 GEOGP A P I-I II C S Al CLIENT: C,j E ..+r ...0-1 City of Covina � • co�irV � :d . W 0 P K Go- PERFORMED : V l � . iume Tr t Site selector collateral material ' o_ • r ` " for use at IC:SC: ��., t. ;-�._. "�, Trade show exhibits r - �: r. - I • Site selection website - r t.•4•••.•4-'•••••.•'-' •• {' ' - • ;~ Advertising program • w ' 3 Local shopping program ~ }d ,r+ Shop Covina website •i - :� L Banner program ii, 41 _^=:;wWi.=:r.+: +_ 5 Point of sale i• �I;;T. . •• - _ -4 Dining&entertainment iiii_"" interactive guide _ Site selection and demographics . website '- I• -_-- - Reference urls: MuIMaaticit * / - ::171-.•--•:.t • Covina www.covinaopportunity.com • www.shopcovina.org Note,the end of redevelopment ^ ,,I • I in California has caused the • �. ` ;.. merchant promotion and site •rill: selection portions of these . .. •ti �' �yt'N1A '-? �- , websites to be discontinued. fill7: fi - `�' Geographics performed all _ - v--� conceptual development,wM1 photography,all design,all • • whol��, """ SSS � ,iMj�t10E ,�,,,,,�, website engineering,all ore - :4:77"...7•••....; ML..,., .,..,FSM BItSN1 .,..---7::....."".....".".." --� �.w a,,,,r.., �n.A3,.....�.. :•w^ '~ �' press.Demographic materials I ....,.. ..�,..,�.w.., 0 go al �� + I' �„••�'•' �:" �" K'�" purchased from Esri,analysis by f - I L '' F„y�.rr• u.rgr,,,.w... .-�,,,, .�•• Geographics. No subcontractors . Iv r[ .�~.i_.... o.,."�,......rr^�+'^"'" were used. • • SWU ..rte s ...''. 'r.r.... • - • "'r• EXAMPLES .'R',`.W▪ ',.ALMREGIONAL CAMPAIGN • i. ., 21 CLIENT: City of Chino WORK PERFORMED : Branding -- • Wayfinding program — I. ;," ,j Entry monument program t. . r 1 Banner program yy Geographies performed all _ -- ii A.. . conceptual development, ,.:_. all design,and fabrication —•.--"'"------, supervision.Banners were •-- `L _ manufactured and installed by + ' -� Ip.... AAA Flag and Banner,entry F • monuments constructed and N:, -?:.,...,..'. ,_. .._: installed by AD/S. Fountain and • wayfinding fabrication contracts i �eT�;4.■. by City of Chino. 1 "' v r4, „�J _ r 1Nii �'1� t\'�•ryliIili[1 L.Ir 41110 � r L*1�� ll's • ..si • A41 • 4 , iel ID i% ii I mar _ •,.. .T • •1- ...5,4 • EXAMPLES ', • , . , ' _ �, • REGIONAL CAMPAIGN 1 .. ,'Ilci. ..i: • III fr I • 22 ' ' I , CLIENT: . iir ,.�..,..d.... N"".4- hr � ,�„�.,.,,,,� TA,w.wM.i...w.C...H, City of Hemet INITEMBIIII 111111111 tip %' .,' . WORK w- �_r �• Site selector collateral material • { `" "" •_ for use at ICSC H l • ' Trade show exhibits - •,__� '"' �--i • f s Site selection website +• _ •1n Advertising program . _._ - , - Direct mail and e-newsletter • -. (...,in _ Geographics performed all ilio.%ita . 1 conceptual development,most CIi If r1ir.•I ,4.d I.Li:,I'1 it 4,,..11 .,1..,,1..:11 eme 1 - photography(except stock),all design,pre-press,printing and L— mailing.Online products were y SEARS developed by Geographics. No - subcontractors were used with JIr'' ^'1�?� the exception of a printer and mail house. . 131: 1-Z1-_:Al)1 1111.111 r _ — r '�yy Wr w Mf M TwM r •.-wx M•.. �. . .~..cam-':..•►.'. ham_ �w•,M "'...� �.:w, r .. 611 �� a..r. 11111 ..r�.4 '° ' *. 1 tit, ... .••••• .........•••• •....WIMP . .... COMP 1.4 V. Pea '▪ i" .Ir"•"'";;.P EXAMPLES ,EME; M.....riw REGIONAL CAMPAIGN G E O G R A P N I C S 23 -` l CLIENT: a City of La Verne . f_ . _ ! :Ir� 1 h - h - rt�-. WORK ' — - ''�• � PERFORMED: ' - .1 ..- '' Branding — - - Economic development program — _ - r = , r '_ development —I _, " .11•_ '�'�' Trade area and target market —r'• ' m ', �' .• �- analysis l• • •,; Collateral material =1, l - I r 14:1 Geographies performed all • I I 41 I "1 _-.—• — = +l conceptual development,most r=•"- I I �. -,,'•'-�4 1 photography(except stock),all ._ yti ' design,pre-press,printing and '"�' *� - mailing.No subcontractors were used with the exception of a �KL',' iv ..4... ' - ~ printer and mail house. f } 4111j-i # � , purchased from Esri,analysis by -' S _Geographies. . • R° �s •4 r _ . Imo_ i'' \ �' . • 4111, . 4 ,„ \,. ., .., i .r,...,t.r..,,,,t.,,,..,_..... -,-_.-. -: :•..._ . . _ r•� - _ • - _ _ • ���. 1 '..4.:2 - ,_:....---. - -. - 0 3 - r.. • EXAMPLES f_ .r.-- ,•""`#•- 0 REGIONAL CAMPAIGN ', �-� " - � �,; • 24 G E 0 G R A R N I S • r - ---. _ . - - CLIENT: k RETAIa tIOSP■ City of Norco • ••J CJ r iik I� `y ,.r' . ••* Pr WORK e. \ Ilk :N.;��� *D r■ PERFORMED : "4 .. t _ t Branding it e / , ` Economic development ..• r � 1 • ,� Collateral material ��� -1 y, Advertising program „if,4. • _,_..a04 .s Visitor attraction program r 1...,,.---(7....—_..-: r• r-7:- Hospitality industry targeted �_ — marketing campaign . I ,•i . ,1% /111!‘' Geographics performed all _ p :li* conceptual development,most N 0 _R. _ -`_" photography(except stock),ali design,pre-press,and printing. .--..`st44411/1111.—E-----igirmiriv-----.,, —� No subcontractors were used _" « r j —"�"'''� with the exception of a printer. -r{-` %.11A+'. � J Hotel demand analysis by Larry • • + ry A Kosmont and Associates. aJ +. . fit • .l • .�.�• ��: 1111%;-111;15111111114111 •'••.M.1. 4, • . r f. sl 11' _ r` , _ - =-�� - "_' EXAMPLES ~'"~ f• REGIONAL CAMPAIGN y 1. 1 1 I ----- 25 CLIENT: Pole 111111111111111 �--- City of Rancho - 4 Cucamonga - j •K.•.. WORK •� .�. -... 4 PERFORMED : i. S • • -- . Branding ' ( • • s •-• 4111 •Economic development g ~ •a i, . . . i'•`/:// . Collateral material # • 1110 Advertising program # - ' ' • Trade show exhibit # S ' off Geographies performed all .R • - r =__ r RAMC o conceptual development,most �l tA11fC}jy�:A photography(except stock),all design,and pre-press.Printing services and retail demand information contracted byal1 ► City of Rancho Cucamonga, 71111111111111111111114114111111111, { demographics by John Musing. .._ r`r . •) -6 71* Lily- • . . -, Lisk.4_ ••Jr lit .4t.....,':.1:.....,. ,. ...i.'„',. .;,:-7,-.-..:.:.:•:......'.,'......!-1::_, ......... c:.,.:_. . ....,...„,;....:.‘,.._.. ._ „.. ..:_ .. 711. 1=1.° • • rad, ° • — a - � _ 1110 } r - -•i • i EXAMPLES 7 REGIONAL CAMPAIGN =- 6 26 G E O G P A P N I C S ` Ifitte ,,_....„,. oir___Jp,. .0,: eor_ S�IUD a s RS , .', ii .. , ,......„ Ow hew SR 4INIA '"•••...,4 ...• :C%11134111 . . ,, Oft%MOW Ir:;'- 1r r - " ' itig r'% ...... r.,., _�._ __ ilib \ ^,V S i {,_ # r OP ER PP ER i.. EXAMPLES ti ., , 1 PEGIC NAL CAMPAIGN CLIENT: City of Upland Aft/fMJn 41 in0DONa . WORK • A . PERFORMED: ie • Branding �" rt. ' . ,t►_ E • conomic development "= rr + i .- L collateral material �'" 1 .- j.. fr '. 7 . . Advertising program • """"" `"�` S` . �` • Wayfinding ` .__ «r, 1�• ---�•- . t Banner program , �'~ ---- '"' Local shopping campaign with 1 �....f..... .- ,r,� • v.; 5. direct mail [ ".• e �1� - . . Geographics performed all mu - - conceptual development,most 1 I „rr , � , Ir photography(except stock),all f design,pre-press,printing and 7 '� mailing.No subcontractors were ..c r,` Id used with the exception of a r'' , banner fabricator,printer,and fwo tlac Ali • mail house. R1..,loufrllc'f,+: LV,rr • Rt'UfrtE. rhr,rr nreunrs All research conducted by . ,. ' _ r Geographics,demographics a _ - ' ' -. - - purchased.Analysis by _ Za • Geographics. I - .-. ,.- ......._ .. .-- . . . -. -�r_� r , Wayfinding designed by . .._ . - . __ . .,R- .� y,, u.- 44 Geographics,fabricated by AD/S. • .�...�-.. w •••mom,...,. .. . : • .."_' -a.. .._ .+1...X111..1 EXAMPLES REGIONAL CAMPAIGN40, 28 GEOGPAP CS I' ,•,...„. "...,„..k.......„.. . ... .• ..,.. . '.4.f._ 4. - _I _.• 1-n...- • • ... .• - / • 1 •‘• • ' 1:to41,4 4,•,,- , ., ,oi•ou ..• .:4• i -4'..-.••-••1-- .. ...,.. p . _ . I- • A044 . .(.10".-'..... . Qi... - ..... .60 :„, •• .• Q... • . _ • . ....4 • • -1- _ - , :„...-__..-.. ..___ _ ._ __. ... .. .. Pr... •--•.i - II, I-pi. ',_ " ------ -. - - • ..,..•r•---1.. ....1,13h. 4 •••, - ..--. ^....I .... • t i 1 . ,.,.......a- . .. . [ -,t. . . . ....1.. *N. . . . . • i ' -_.-:_•.•- . •''. . 1.i0, . .. ... . r• ' ... I... :...,.............-- ...--.: '''' - • .. •--,'=..,., .----,•,---- --....--. • p ... • • • mo• . '..... ...-.: ' . .. - ' . . ,•,.,. ......r . mi. • 1PP 1 • . _ . • •Tar. '''' ......,.1. 11 11 rill. I .... III V . , -h- . • 1/ IP- 1--- ,e .., ' •.,. ;.....— ,.. , . .: IC ..:.. .,... , .... . . . . .. . ., . ,. ri. • 1 m . S 7=--- • _ .-- i ... •• - . .._ _ . - • .. . ... • _ ......... _______ •.• . . .. — • — .7...- - • _.— -,.. ..... •- ... . ... , ... ...r... . . . "%••••_____ Li 1-,-,... .-, li• i, .z.o • . . . • .. ._ . .. • . '1 i•••• EXAMPLES .. .... . . ..„, . • . . ., ••:. •. . • • . . _ REGIONAL CAMPAIGN . .... .. . .. .. . ,. .•••._•. L '....:•, '.... I:.' .-• I; I I I , • - 29 CLIENT: Palm Communities . WORK \+DANA �r PERFORMED: ' Branding . . - Collateral material Direct mail material l N` f l' , . 4 t s r Geographics performed all conceptual development, • w photography,all design,pre- if press,printing and mailing. No r r • subcontractors were used with V A' the exception of a printer,and --4 t+�Ly1 � mail house. ` - ■ The tactile invitations were a ' h 1 • - �"r '. �• particularly successful direct mail ' .0 , '•- ._',3,Y- effort. _ }+tom, "-" 1 . T PIX'NV 'Y• 7.. 'Ilk 7-- -' '' -- - _ _M1 �•~ y.'� 1 per {' II: Alk - ••• �, i 01 ;4` ~ ' . • r— • r▪ l�� rr�.... .�... -r �..f 1��...-- �,.=...—•<.......'y''`- • fi`�..1^ .r ..."N— EXAMPLES -,-. _ �..- REGIONAL CAMPAIGN • 30 G E O G P A P N 1 C S 0 s . j a + i I' . trots . Ad it . • 1. ' I 1 -. . _ , • _,, , _ 1_ .1 : . i i gi ----72,7"te°.,:;;c • ._ . 1 T f 0,114 , . I i 1111 • • s - . . r, I 4- 3 +,,� � 1z.�1� I _ ..A--1,4' 4' I �- .1 _ r EXAMPLES ■l y1 .JE .r 0 -•1 '+r .- IJ• — REGIONAL CAMPAIGN 31 -"M1 8.0 REFERENCES 9.0 CONTACTS Mr. Bob Puss _____ Dawn Hassett „. City Manage- Lisa van Olden .^--; City of La Verne 4178 Chestnut Street 3660 D Street Riverside, CA 92501 La Verne, CA 91750 951-369-1564 909-596-8726 inboxOgeomailinfo Mr. Robert Yates Director of Multimodal Services Riverside County Transportation Commission PO Box 12008 ;"'� Riverside,CA 92502 951-787-7141 Ms. Janice Penner Executive Director Riverside Down:cwn Partne-ship 3666 University Ave Riverside,CA 92501 .-,,, 951-781-7335 M'. Mike Nelson .. formerly wish the City cf Rancho Cucamonga City of Redlands Economic Development Manager PO Box 3005 ' 210 East Ccrus Avenue Redlands,CA 92373-1505 909-335-4755 ,,N, Ma Brian Oulmar formerly wi.h the City of Norco -... City of Menifee Development Department City Hall 29T4 Haun Pc. Menii-ee, CA 92586 951-672-6777 e�rrrr ,�! }±de s /fir .--- •'.EiiF.''..E it E q S- '�'�O NTA'A LST T 32 GEOGR I C S G ,., GEOGRAPHICS 478 Chestnut St, Piverside, CA 92501 951.369.1564.i nbox@geomaiLinfo .„. . , Exhibit C Rate Schedule Note: After price discussions with consultant, it was agreed that the hourly rate for two services (audio/video production and project-related research) would be reduced from $80 to $70 and from $70 to $65 respectively. The result of this adjustment is an overall reduction in the average hourly rate from $66.88 to $65.00 (for all services). This has resulted in a difference in the average hourly rate of $0.94 when compared to the lowest priced bid. Staff feels that this adjustment is reasonable, and that all rates for requested services are competitive with the market for these services. CITY OF REDLANDS REQUEST FOR PROPOSALS GRAPHIC DESIGN AND COMMUNICATIONS CONSULTING SERVICES Appendix A —Rote Sheet Please indicate the hourly rate that your firm charges for any of the services listed below. If the service is not applicable,enter N/A for the hourly rate. SERVICE HOURLY RATE Graphic Design/Layout(Print) $ 55 Graphic Design/Layout(Digital) $ 55 Original Illustration $ 55 Photography $ 80 Audio/Video Production $ e 70 Copywriting $ 70 Project-related research $ 7-9 65 Project Management $ 70 Other(List) Multimedia Engineering $ 80 Database Engineering $ 80 Digital Photo Processing and Photo Retouching $ 55 nto 4011 "A6 WO* ° ~ , Graphic Design & Communications Services Proposal/Price Analysis Overview Proposal Score Company Average Geographics 96 Winter Advertising Agency 83 Badali Design Communications 78 Think Tank Designs 77 The Creative Bar 76 Mobley Marketing Group 63 Average Hourly Rate Company All Services Mobley Marketing Group $84.06 Geographics $85.00° Badali Design Communications $75.13 The Creative Bar $78.33 Think Tank Designs $116.07 Winter Advertising Agency $130.03 `Pricing reduced from$u6.oam$nzonafter negotiations. Average Hourly Rate Company Key Services* Geographics $61.00 Mobley Marketing Group $62.00 Badali Design Communications $74.00 The Creative ivo B ar $80.00 Winter Advertising Agency $119.00 Think Tank Designs $120.00 *Key Services Include Graphic Design-Print; Graphic Design- Digital; Original Illustration; Copywriting;Project Management Exhibit D Workers' Compensation Insurance Certification AC D� CERTIFICATE OF LIABILITY DATE(MM/DD/YYYY) �..- INSURANCE 6/17/2013 THIS CERTIFICATE IS ISSUED AS A MATTER OF INFORMATION ONLY AND CONFERS NO RIGHTS UPON THE CERTIFICATE HOLDER. THIS CERTIFICATE DOES NOT AFFIRMATIVELY OR NEGATIVELY AMEND, EXTEND OR ALTER THE COVERAGE AFFORDED BY THE POLICIES BELOW. THIS CERTIFICATE OF INSURANCE DOES NOT CONSTITUTE A CONTRACT BETWEEN THE ISSUING INSURER(S), AUTHORIZED REPRESENTATIVE OR PRODUCER,AND THE CERTIFICATE HOLDER. IMPORTANT: If the certificate holder is an ADDITIONAL INSURED,the policy(ies)must be endorsed. If SUBROGATION IS WAIVED,subject to the terms and conditions of the policy,certain policies may require an endorsement. A statement on this certificate does not confer rights to the certificate holder in lieu of such endorsement(s). PRODUCER CONTACT CourtneyRanks NAME: R. David Bulen Insurance (HONo,Ex(); (951)674-0675 FAX _{AX No):(851)674-2375 P.0. Box 115 E-MAIL ADDRESS: t ourne ADDRESS: y@ bulen.com PRODUCER 00005214 CUSTOMER ID#; Lake Elsinore CA 92531-0115 INSURER(S)AFFORDING COVERAGE MAIC# INSURED INSURER A:American Casualty 20427 DOUGLAS MCCULLOH & DAWN HASSETT INSURER S:Preferred Employers Ins. Co. 10900 DBA: GEOGRAPHICS INSURER C: 4178 CHESTNUT ST - INSURER D: INSURER E: ----. ----. -_-. RIVERSIDE CA 92501 INSURER F COVERAGES CERTIFICATE NUMBER:CL12112611117 REVISION NUMBER: THIS IS TO CERTIFY THAT THE POLICIES OF INSURANCE LISTED BELOW HAVE BEEN ISSUED TO THE INSURED NAMED ABOVE FOR THE POLICY PERIOD INDICATED. NOTWITHSTANDING ANY REQUIREMENT, TERM OR CONDITION OF ANY CONTRACT OR OTHER DOCUMENT WITH RESPECT TO WHICH THIS CERTIFICATE MAY BE ISSUED OR MAY PERTAIN, THE INSURANCE AFFORDED BY THE POLICIES DESCRIBED HEREIN IS SUBJECT TO ALL THE TERMS, EXCLUSIONS AND CONDITIONS OF SUCH POLICIES.LIMITS SHOWN MAY HAVE BEEN REDUCED BY PAID CLAIMS. INSR TYPE OF INSURANCE ADDLSUBR POLICY EFF POLICY EXP LTR INSR WVD POLICY NUMBER (MM/DD/YYYY) (MMtDD/YYYY) LIMITS GENERAL LIABILITY EACH OCCURRENCE $ 1,000,000 X COMMERCIAL GENERAL LIABILITY DAMXGEE RENcu PREMISES(Ea occurrence) $ 300,000 A CLAIMS-MADE X OCCUR X X 1030967845 9/7/2012 9/7/2013 MED EXP(Any one person) $ 10,000 PERSONAL&ADV INJURY $ 1,000,000 GENERAL AGGREGATE $ 2,000,000 GEN'L AGGREGATE LIMIT APPLIES PER: PRODUCTS-COMP/OP AGG $ 2,000,000 PRO X !POLICY JECT LOC $ AUTOMOBILE LIABILITY COMBINED SINGLE UMIT (Ea $ 1,000,000 accident) ANY AUTO . --------.----- ----- --_.. _. --.- 1030967845 9/7/2012 9/7/2013 BODILY INJURY(Per person) $ A ALL OWNED AUTOS x x BODILY INJURY(Per accident) $ SCHEDULED AUTOS PROPERTY DAMAGE X HIRED AUTOS (Per accident) $ X NON-OWNED AUTOS $ UMBRELLA UAB OCCUR EACH OCCURRENCE $ EXCESS UAB _... -CLAIMS MADEAGGREGATE $ DEDUCTIBLE $ RETENTION $ $ B WORKERS COMPENSATION XX WCCYTA8 ,OTH- AND EMPLOYERS'LIABILITY Y/N .-O J ER .. -. ANY PROPRIETOR/PARTNER/EXECUTIVE ! E.L.EACH ACCIDENT $ 1,000,000 OFFICER/MEMBER EXCLUDED? N/A tTKN125515-9 12/1/2012 12/1/2013 (Mandatory In NH) E.L.DISEASE-EA EMPLOYEE$ 1,000,000 If yes,describe under -----_ --. -.. DESCRIPTION OF OPERATIONS below E DISEASE-POLICY LIMIT $ 1,000,000 DESCRIPTION OF OPERATIONS/LOCATIONS/VEHICLES (Attach ACORD 101,Additional Remarks Schedule,if more space Is required) The City of Redlands and the City of Redlands Economic Development Division, their officer, officials, employees and volunteers are named Additions Insured in regards to General Liability per the attached SA-300120-B (Ed. 04/10) and to Auto Liability. *30-day notice of cancellation, except for 10-day notice of cancellation for nonpayment of premium. CERTIFICATE HOLDER CANCELLATION SHOULD ANY OF THE ABOVE DESCRIBED POLICIES BE CANCELLED BEFORE THE EXPIRATION DATE THEREOF, NOTICE WILL BE DELIVERED IN The City of Redlands ACCORDANCE WITH THE POLICY PROVISIONS. 210 East Citrus PO Box 3005 AUTHORIZED REPRESENTATIVE Redlands, CA 92373 S Alvarado/SONDRA ACORD 25(2009/09) ©1988-2009 ACORD CORPORATION. All rights reserved. INS025(200909) The ACORD name and logo are registered marks of ACORD Policy muomzer. 1030967845 GB�OU120B CNA (Ed. O4/1U) THIS ENDORSEMENT CHANGES THE POLICY. PLEASE READ IT CAREFULLY. ADDITIONAL INSURED - OWNERS LESSEES OR CONTRACTORS This endorsemenmodifies insurance provided under the following: BUSINESSOWNERS LIABILITY COVERAGE FORM SCHEDULE* Name Of Person Or Organization: The City of Redlands and the City of Redlands Economic Development Division,their officer,officials,employees and volunteers * Information required to complete this Schedule, if not shown on this endorsement, will be shown in the Declarations. A. The following is added to Paragraph C. Who Is An provides such ooverage, and only if the written Insured: contract or written agreement requires you to provide the additional insured such coverage. 4. Any person or organization shown in the Schedule is also an innured, but only with respect to liability C. This insurance provided to the additional insured arising out of yourongoing operations performed terminates when your operations for the additional for that insured, insured are complete. But if the written contract or written agreement specifies a date until which this B. The insurance provided to the additional insured is insurance must apply, then this insurance terminates: � limited as follows: 1. On the date specified in the written contract or 1. The person or organization is an additional written agreement; or insured only with respect to liability for "bodily injury," "property damage," or "personal and 2. When this policy expires or is oonoeUad, advertising injury"caused in whole or in part by: whichever occurs first. a. Your acts or omissions; or D. The following is added to Paragraph H. of the Businessowners Common Policy Conditions: b. The acts or omissions of those acting on your behalf H. Other Insurance in the performance of your ongoing operations for This insurance is excess uveranyothnr insurance the additional insured(s); or naming the additional insured as an insured whether primory, exoeuo, contingent or on any c. "Your work" that is included in the "products- other basis unless a written contract or written completed operations hazard" and performed for agreement specifically requires that this insurance 0- the additional insured, but only if this Policy be either primary or primary and noncontributing. SB-300120'8 Page 1 of 1