Loading...
HomeMy WebLinkAboutContracts & Agreements_181-2006_CCv0001.pdf AGREEMENT TO PERFORM DESIGN SERVICES This agreement for design services ("Agreement") is made and entered into this 1day of August, 2006 ("Effective Date"), by and between the City of Redlands, a municipal corporation ("City")and Nebulous Studios("Consultant")who are sometimes individually referred to herein as a"Party"and together, as the "Parties." In consideration of the mutual promises contained herein, City and Consultant agree as follows: ARFICLE 1 - ENGAGEMENT OF CONSULTANT I.I City hereby engages Consultant to perform conceptual design services for marketing of the Redlands' historic downtown and Downtown Redlands at Night (the "Services"). 1.2 The Services shall be performed by Consultant in a professional manner, and Consultant represents that it has the skill and the professional expertise necessary to provide the Services to City at a level of competency presently maintained by other practicing professional consultants in the industry providing like and similar types of Services. ARTICLE 2 - SERVICES OF CONSULTANT 2.1 The Services which Consultant shall perform are more particularly described in Exhibit"A," entitled -Specific Services," which is attached hereto and incorporated herein by this reference. 2.2 Consultant shall comply with all applicable Federal, State and local laws and regulations in the performance of this Agreement including, but not limited to, the Americans with Disabilities Act, the Fair Employment and Housing Act and prevailing wage laws commencing at Labor Code section 1770 et seq. and non-discrimination laws including the American's with Disabilities Act. ARTICLE 3 -RESPONSIBILITIES OF CITY 3.1 City shall make available to Consultant information in its possession that may assist Consultant in performing the Services. 3.2 City will make reasonable provision for Consultant to enter upon City-owned property, as required by Consultant, to perform the Services. 3.3 City designates Heather Smith as City's representative with respect to performance of the Services, and such person shall have the authority to transmit instructions, receive DRO‘Agree`Nebulous Studios 7-18-06 information, interpret and define City's policies and decisions with respect to performance of the Services. ARTICLE 4 - PERFORMANCE OF SERVICES 4.1 Consultant shall perform the Services in a prompt and diligent manner and in accordance with the schedule set forth in Exhibit"A." ARTICLE 5 - PAYMENTS TO CONSULTANT 5.1 The total compensation for Consultant's performance of the Services shall not exceed the amount ofEight Thousand Five Hundred Twenty-Six Dollars Thirty-Nine Cents($8,526.39). City shall pay Consultant in accordance with the payment schedule set forth in Exhibit"A." 5.2 Consultant shall submit monthly invoices to City describing the work performed during the preceding month. Consultant's invoices shall include a brief description of the Services performed, the dates the Services were performed, the number of hours spent and by whom, and a description of reimbursable expenses, if any. City shall pay Consultant no later than thirty (30) days after receipt and approval by City of Consultants's invoice, provided the Services reflected in the invoice were performed to the reasonable satisfaction of City in accordance with the terms of this Agreement,provided that the number of hours of Services set forth in the invoice reflect the amount of time ordinarily expended for such Services by members of the profession currently practicing in the same locality under similar conditions, and provided further that all expenses,rates and other information set forth in the invoice are consistent with the terms and conditions of the Agreement. 5.3 All notices shall be given in writing by personal delivery or by mail. Notices sent by mail should be addressed as follows: Heather Smith Downtown Redlands Business Association City of Redlands PO Box 3005 Redlands, CA 92373 Consultant Thom Salisbury,Redlands Partner Julie Rundle, Laguna Beach Partner Nebulous Studios 1443 Clock Avenue Redlands, California 92374 DACAueeNebulous Studies 7-18-06 2 When so addressed, such notices shall be deemed given upon deposit in the United States Mail. Changes may be made in the names and addresses of the person to who notices and payments are to be given by giving notice pursuant to this section 5.3. ARTICLE 6 - INSURANCE AND INDEMNIFICATION 6.1 All insurance required by this Agreement shall be maintained by Consultant for the duration of its performance of the Services. Consultant shall not perform any Services unless and until all required insurance listed below is obtained by Consultant. Consultant shall provide City with certificates of insurance and endorsements evidencing such insurance prior to commencement of the Services. All insurance policies shall include a provision prohibiting cancellation of the policy except upon thirty(30)days prior written notice to City. 6.2 Workers' Compensation and Employer's Liability. A. Consultant shall secure and maintain Workers' Compensation and Employer's Liability insurance throughout the duration of this Agreement in accordance with the laws of the State of California, with an insurance carrier acceptable to City. B. Consultant expressly waives all rights to subrogation against City, its elected officials, officers and employees for losses arising from work performed by Consultant for City by expressly waiving Consultant's immunity for injuries to Consultant's employees and agrees that the obligation to indemnify, defend and hold harmless provided for in this Agreement extends to any claim brought by or on behalf of any employee of Consultant. This waiver is mutually negotiated by the Parties. This waiver shall not apply to any damage resulting from the sole negligence of City, its employees or agents. To the extent any of the damages referenced herein were caused by or resulted from the concurrent negligence of City, its agents or employees, the obligations provided herein to indemnify,defend and hold harmless are valid and enforceable only to the extent of the negligence of Consultant, its officers, agents and employees. 6.3 Hold Harmless and Indemnification. Consultant shall defend,indemnify and hold harmless City and its elected officials, employees and agents from and against any and all claims, losses or liability,including attorneys'fees,arising from injury or death to persons or damage to property occasioned by Consultant's and its officers', employees' and agents' sole negligent acts or omissions in performing the Services. 6.4 Assignment. Consultant is expressly prohibited from assigning any of the Services without the express prior written consent of City. In the event of agreement by the Parties to assign a portion of the Services, Consultant shall add the assignee as an additional insured and provide City with the insurance endorsements required by this Agreement prior to the performance of any Services by the assignee. Assignment does not include printing or other customary reimbursable expenses that may be provided for in this Agreement. DJNI\Agrce Nebulous Studios 7- 8-06 6.5 Comprehensive General Liability Insurance. Consultant shall secure and maintain in force throughout the term of this Agreement comprehensive general liability insurance with carriers acceptable to City. Minimum coverage of One Million Dollars (S1,000,000) per occurrence and Two Million Dollars ($2,000,000) aggregate for public liability, property damage and personal injury is required. City shall be named as an additional insured. Such insurance shall be primary and non-contributing to any insurance or self-insurance maintained by City. 6.6 Professional Liability Insurance. Consultant shall secure and maintain professional liability insurance throughout the term of this Agreement in the amount of One Million Dollars ($1,000,000)per claim made. 6.7 Business Auto Liability Insurance. Consultant shall have business auto liability coverage, with minimum limits of One Million Dollars($1,000,000)per occurrence,combined single limit for bodily injury liability and property damage liability. This coverage shall include all Consultant owned vehicles used in connection with Consultant's provision of the Services, hired and non-owned vehicles,and employee non-ownership vehicles. Such insurance shall be primary and non-contributing to any insurance or self insurance maintained by City. City shall be named as an additional insured. ARTICLE 7 - CONFLICTS OF INTEREST 7.1 Consultant covenants and represents that it does not have any investment or interest in real property and shall not acquire any interest,direct or indirect,in the geographical area covered by this Agreement or any other source of income, interest in real property or investment which would be affected in any manner or degree by the performance of Consultant's Services. Consultant further covenants and represents that in the performance of its duties hereunder, no person having any such interest shall perform any Services under this Agreement. 7.2 Consultant agrees it is not a designated employee within the meaning of the Political Reform Act because Consultant: A, Does not make or participate in: (i) the making or any governmental decisions regarding approval of a rate,rule or regulation, or the adoption or enforcement of laws; (ii) the issuance, denial, suspension or revocation of permits, licenses, applications, certifications, approvals, orders or similar authorizations or entitlements DJMArce\Nebuious Studios 7-18-06 4 (iii) authorizing City to enter into, modify or renew a contract; (iv) granting City approval to a contract that requires City approval and to which City is a party, or to the specifications for such a contract; (v) granting City approval to a plan, design,report, study or similar item; (vi) Adopting, or granting City approval of, policies, standards or guidelines for City or for any subdivision thereof. B. Does not serve in a staff capacity with City and in that capacity participate in making a governmental decision or otherwise perform the same or substantially all the same duties for City that would otherwise be performed by an individual holding a position specified in City's Conflict of Interest Code under Government Code section 87302. 7.3 In the event City officially determines that Consultant must disclose its financial interests by completing and filing a Fair Political Practices Commission Form 700, Statement of Economic Interests, Consultant shall file the subject Form 700 with the City Clerk's office pursuant to the written instructions provided by the Office of the City Clerk. ARTICLE 8 - GENERAL CONSIDERATIONS 8.1 Attorneys' Fees. In the event any action is commenced to enforce or interpret any of the terms or conditions of this Agreement the prevailing Party shall, in addition to any costs and other relief,be entitled to the recovery of its reasonable attorneys'fees, including fees for the use of in-house counsel of the Parties at rates pi evailing in San Bernardino County, California. 8.2 Prohibition Against Assignment. Consultant shall not assign any of the Services,except with the prior written approval of City and in strict compliance with the terms, and conditions of this Agreement. 8.3 Documents and Records. All documents, records, drawings, designs, cost estimates, electronic data files,databases and other documents developed by Consultant in connection with its performance of the Services, and any copyright interest in such documents, shall become the property of City and shall be delivered to City upon completion of the Services, or upon the request of City. Any reuse of such documents, and any use of incomplete documents, shall be at City's sole risk. 8.4 Independent Contractor Status. Consultant is for all purposes under this Agreement an independent contractor and should perform the Services as an independent contractor. Neither City nor any of its agents shall have control over the conduct of Consultant or any of Consultant's employees,except as herein set forth. Consultant shall supply all tools and Di MAgree ebuious Studies 7-1 8-06 5 instrumentalities required to perform the Services. All personnel employed by Consultant are for its account only, and in no event shall Consultant or any personnel retained by it be deemed to have been employed by City or engaged by City for the account of, or on behalf of City. Consultant shall have no authority, express or implied, to act on behalf of City in any capacity whatsoever as an agent, nor shall Consultant have any authority, express or implied, to bind City to any obligation. 8.5 Termination. A. Unless earlier terminated,as provided for below,this Agreement shall terminate upon completion and acceptance of the Services by City. B. This Agreement may be terminated by City, in its sole discretion, by providing five (5)business days prior written notice to Consultant(delivered by certified mail,return receipt requested) of City's intent to terminate. C. If this Agreement is terminated by City, an adjustment to Consultant's compensation shall be made, but (1) no amount shall be allowed for anticipated profit or unperformed services, and (2) any payment due Consultant at the time of termination may be adjusted to the extent of any additional costs to City occasioned by any default by Consultant. B. Upon receipt of a termination notice, Consultant shall immediately discontinue its provisions of the Services and, within five (5) days of the date of the termination notice, deliver or otherwise make available to City, copies (in both hard copy and electronic form, where applicable) of any data, design calculations, drawing, specifications, reports, estimates, summaries and such other information and materials as may have been accumulated by Consultant in performing the Services. Consultant shall be compensated on a pro-rata basis for Services completed up to the date of termination. 8.6 Books and Records. Consultant shall maintain any and all books,ledgers,invoices,accounts and all other records and documents evidencing costs and expenses related to the Services for a period of three(3)years,or for any longer period required bylaw, from the date of final payment to Consultant pursuant to this Agreement. Such books shall be available at all reasonable times for examination by City at the office of Consultant. 8.7 Entire Agreement/Amendment. This Agreement,including the Exhibits incorporated herein by reference,represents the entire agreement and understanding between the Parties as to the matters contained herein,and any prior negotiations,written proposals or verbal agreements relating to such matters are superseded by this Agreement. Any amendment to this Agreement shall be in writing, approved by City and signed by City and Consultant. 8.8 Governing Law. This Agreement shall be governed by and construed in accordance with the laws of the State of California. DJM\AgreeNebuious Stuchos 7-18-06 6 8.9 Severability. If one or more of the sentences, clauses,paragraphs or sections contained in this Agreement is declared invalid, void or unenforceable by a court of competent jurisdiction,the same shall be deemed severable from the remainder of this Agreement and shall not affect,impair or invalidate any of the remaining sentences, clauses,paragraphs or sections contained herein,unless to do so would deprive a Party of a material benefit of its bargain under this Agreement. IN WITNESS WHEREOF,duly authorized representatives of the City and Consultant have signed in confirmation of this Agreement. CITY OF REDLANDS By: /on Harrison,Mayor Attest: City clerk NEBULOUS STUDIOS By: T o alisb y, fildland,s Partner Julie e, Laguna Partner aiNiukgree Nebulous Studios 7-18-06 7 Exhibit"A" "Specific Services" DJNVAareeNebulous Studios 7-18-06 8 Downtown !sledlancls at Night Promotional Proposal by Thorn Salisbury, Nebulous Studios, 909-855-3116 June 21, 2006 We would first like to mention what a truly great idea it is to open up our beautiful downtown area in the evening is, and thank you for the opportunity to present our ideas on promoting it to you. In addition to these preliminary ideas which were created from a brief and rather "serendipitous" conversation with Brenda of Crate-ivity — We would like to offer our full support to any facilitator you choose to utilize in the goal of making "Downtown Redlands at Night" a rousing success that will benefit the entire community. All photos used throughout this proposal are "for position only." A plan for custom photography is described on page 13 of this proposal. OUr P M$SSIO t Beginning with the "Downtown Redlands at Night" promotional campaign, our goal is to create awareness and excitement in Redlands and surrounding communities to generate business opportunities on the two evenings we understand this promotion to affect (Thursday and Friday). In addition, it is our hope there will be long-term benefits by making a lasting impres- sion that Downtown Redlands has a lot to offer and is a great destination at any time. The following pages will address... • Downtown Business Participation: Benefits and requirements. • Easy-to-Play Contest: To create excitement and shop-to-shop foot traffic. • Creative: Visual images, ideas, and text. • Media Usage: Multiple alternatives and approaches to choose from. • Costs: For printing and photography. Creative is negotiable. PACE I Dowritovin Redlands tNight Promotional.Proposa' Thom Salisbury. nebulousStudios,rom 909-855-3116 OUR VISUAL PLAN: We are proposing a multi-tiered approach that involves several visual impressions that we believe creates a strong identity for each of the various aspects of the overall concept — while each stands alone delivering it's own clear message --- you will see how each one dovetails into the others to all work together to form a cohesive identity as a whole. Every element, although designed to work together as a whole, could be chosen to emphasize on its own. First among them { .Downtown Redlands at Night" This image is the core image and can be used entirely on its own as win 0 '- dow stickers, signs, tags on any any dlS.a individual business' ads and promo- 1%1 tions, websites, etc. N - alt Next... "Shop, Dine, See & Hearg, This image brings the features and : benefits aspect to the core image. Dn e7 „, These four words deliver theee' ` 0 message of what "Downtowns} Redlands at NirrA,s ht" has to offer. ► """ l+' g "� at Night It would accompany the "Downtown Redlands at Night" image every opportunity that offers ample space to allow. PAGE 2 Downtown Redlands at Night Promotional Proposal Thom Salisbury,nebulousStudios.com•909-855-3116 ......-..,4-..,,.;,- '-'''''':7;4-"16' Then... dr@ A Very COOL idea ::...`-: .. ',.*.• ' 'Ave ,:---.44'Serving as as an "tagline" to deliver the ideas that not only is it cooler rle in the evenings, but "Downtown SeEr;.- wntovvis 1 1 r tedi4110, ,.., , 4 Redlands at Night" is a "cool' ' lisioicia at ram place to be on those ,., cooler evenings. 4 AVe . =in This could ' - • _ , accompany '13. i.2.1' . - the other images ' ' , ii any opportunity that allows ample space. T 4::) , , , -, ' . , .....x ,„ , . r ,,, , , .. , , . * : ),Aife • 4. ;17i And to complete this .,. . ee , ,, , lividovinct_ image suite (possibly a photo)- -• "Downtown Trees with lights' ,, ear, di This image serves as the atmosphere .._ and background for almost every aspect of the campaign. We are considering utilizing a photo for this if we can capture the right angles and lighting. ,:'. .",v._;- -_, ,-..:..... ,,,,,,----5,,,----- _ ._ . PAGE 3 , Downtown Redlands at Night Promotional Proposal Thom Salisbury,nehulousStudios.com•909-855-3116 TiVE .� IAEA To create an identity for this specNIAIN C— ific promotion, we chose to build on the popular "Art Walk" theme... with a significant twist..."Treasure Walk" We believe this concept both captures the "Art Walk" spirit, and the word treasure serves a dual purpose — stating that Downtown. Redlands offers many "treasures" to walk among, and serves as a terrific theme for the "easy-to-play," excitement-generat- ing contest described shortly. In addition, with the much anticipated "Pirates of the Caribbean — Dead Man's Chest" movie coming out this summer — the "pirate treasure" theme is appropriately timed. Note. The local, albeit subtle, tie-in is created with the use of the green parrot. The overall look is complete. Notice the wording "Thursday Market Night & Friday Evening" — This is intentional to separate the two, very different events. Thu c ayMarket Ali h Fri By separating the two. we hope to both ...),:kiress the idea that 'fbursclay Market Night" offers much more than just the street vendors, as well as attract slightly qui- eter, more upscale clientele on "Friday Evening, Treasure Walk. ' The "Treasure Walk" contest will serve to motivate both groups on both nights. OUR PLAN TO GENERATE EXCITEMENT: The more businesses that participate the more attractive a destination Downtown Redlands will be on these evenings. However simply being open may not be enough of a draw to motivate people to come there. The "Treasure Walk" contest will serve the purpose of generating excitement in Redlands and surrounding communities and motivate them to venture Downtown, this aspect is also the foundation to motivate all Downtown businesses to participate. The idea of the contest is that people MUST visit every participating Downtown store, or restaurant and they MUST carefully peruse all the merchandise. Exact details need to be fine tuned, but the general idea is that we will create a slogan that requires as many letters as there are participating businesses. In each store or restaurant one letter will be nestled (not hidden too well) among the goods (at restau- rants, perhaps among the wall decor, etc). It will only be displayed during the extend- ed hours period on Thursday Market Nights and Friday Evenings throughout the term of the promotion. Everyone who solves the puzzle, will be entered into a drawing to be held at a future Downtown event, perhaps the Christmas Parade. Each merchant will agree to contribute a reasonably generous Gift Certificate to add to the overall prize (the $10,000 Shopping Extravaganza in speculative). Obviously the bigger and sweeter the carrot, the better the motivational factor will become. PAGE 5 Downtown RecPands at Night Premotional Proposal Thom Salisbury, nebulousStudios corn 909-S55-311(1 As we are not exactly certain of the "`Downtown" boundaries, for this promotion, you may want to consider broadening it a bit to include Orange Street with tons/Trader Joe's Center included - as they may be willing and able to contribute significant amounts to fatten the "treasure." Perhaps too, a business like Laura's Travel may be able to work with an airline or resort to co-promote and participate. Each business and lit Ev i their contribution will � � , be listed on many of the promotional ,, 'See& pieces (see 2-sided � �. ": ��_ flyer and inset}. 'NV By providing Gift - s�op�tr��1..ti ., . ,,,,J.,...„.„. A ,": ar at Certificates, the rs ,,- � � En � € s€tern talmtten�nc rS T f Dtl C,h e r to -� � x� _ tit t t f .g to a rt t ra dtend`s Shopr�� tatt trt e tt hte reers end '3 fun � € G f ritic c c rtr� c.fl 1 t t ctct tr l[c" tt €lusa utctcts°h sett cc and cool~ �1 Si t© 1 n� 1v.... the Silurro u Dar town Redlan s AsoSi GiftCerrficate Sir ping E,c vag n t ,•E?rf€�ffe 7C L r s`, n€4P u`< &._ +¢ IMFNa DININy�.�a- Tr7s• ?a�@S`2c.,U es", {j} a r. L~ - -t's ® ■Rmeof .. t amend e . .. K ((^^ {{'' {{ryry[[,,'' { '�p^'��'' rt aF!',-.7sl.-- - l£' ErS `!E.', tlfkfk G„ t -_ s +"firx $ Pa xtl 7r flt,z 'S rs,mzw�shrr,.s nzm¢ - ,`x' �r,rrt. r' d4�5 IR ftuun+wt SRop EJ,thx.xt,+mn �%„a'��• is "}( 1,' #j ■t ,,,r-- t rh.,d,yhhtrket a.+.it ,!7,,rr,.s businesses are assured r #; *” AN @L,r4 frENNPP Y m P/._P:t q!, 1 E 1Ft iiia Y7t, ,'it ,a atwP7i `^ t future patronage at "` " .. ' " �fit�ar«x.sf full retail. .i<.. , P @�. �, ��: �!`• �a.xr'aif^�r&77C`£ rt i,-t,s�tr..f#�s.-�r .� PAVE 6 == Downtown Redlands at Night Promotional Proposal Thom Salisbury,nebulousStudios.com•909-855-.3 I 26 Perhaps to build greater excitement and interest, a weekly drawing can he held at various Downtown locations. To participate in the weekly drawirz,, for prizes, people simply write their name and phone number on the portion of a Downtown receipt that shows the business name and date, and drop it in a box. NOTE: As is the case with any drawings or sweepstakes, no purchase is required, and in the weekly draw- ing case, we would also have to allow them to just drop in any piece of paper. OUR PROMOTIONAL OPTIONS: There are any number of methods to utilize in promoting "Downtown Redlands at Night," but since we have no idea what budget is available, we will offer several ideas to consider. Any of these ideas can be utilized to work together and create a strong identity and deliver a clear and exciting message. More importantly to be aware of: With a new idea like this, the more impressions and opportunities to create awareness and excitement, the better. However, with every impression, the content and visual identity are the most important aspect — everything needs to speak clearly and look and feel the same in order for each to work together and build momentum. All of the PRINT COST quoted are for PRINTING ONLY and based on Nebulous Studios being contracted as the facilitator. Distribution and space will need to be determined based upon methods. Creative is to be negotiated. The Basics... • POSTERS: 11 x 17, full-color and 2-sided with same image on both sides to maximize exposure from both sides of windows and doors and placed in every participating store front and restaurant. Also anywhere and everywhere that may benefit from the foot traffic in the Downtown area, or will allow it being posted; grocery stores, coffee shops, post office, fitness centers, library, Kirkorian Theatre's doors and columns by box office, ESRI lunch room, even light poles and trash cans where foot traffic is common, etc. PAGE 7 Downtown Redlands at Night Promotional posal thorn Sah,;bury. nebulots,Studios.corn 909-855-3116 PRIM COS : 5{l(), full-calor, 2-sided an 100(bs Gloss book; X475195¢ ea 1000, full-color 2-sided an 1001bs Gloss book; X500 15()¢ ea 500, full-color 1-sided on 1(?f)ibs Gloss book; $290158¢ ea 1000, full-calor 2-sided on 1001bs Gloss book; $315131.5¢ ea FLYERSIINSERTS: 8.5 x 1.1, 2-sided, full-color on weighty gloss stack to enable it to stand up and stand out out everywhere it's distributed, Offering much more infor- mation and details than the poster, these should be available everywhere people have a minute to read it while they wait, or to take along with them; at every participating store and restaurant, coffee shops, doctors' offices, etc. (PDF on page 15 and 16) In addition to being a stand alone piece, the flyer would also serve as an insert, and we recommend it be distributed on multiple occasions in all local newspapers and appropriate magazines, thereby justifying the large quantity options below. „, .4. I.,44iviarke: -4.,. ,,,* tip-. ..,,,„ --1.' ' 1(11".) x „.. ,,,,,,.... ,,, , = = ine* .x. ..•A-;;;;4. ** „. ,,.,0 lit-A-', s sa 'kart - Still °T .unc` a 4 $ sr,�,.7 <: ' i � � +sc.��� �h�o{ €.��cra�ee; rtrr€�eser€rx��r � � - t � r :ma c se - : ,.sk.,.=.�+,.' �h��tcc5 Fhst�7 c GISCI`u"54sFf f�ed�at=;t`s ' > S rs w Kr ..„(1,1,,,,r a a€-V F u .s..- � � � ,�.,.� ��`�$#� tioLVYt�Wei`R�s#i�ncis� rv• ' r< .fbENk �.� A 5hoht,iK. av za[ C rr f f}Y tp ,,,„.0 .• .,,,, - - "" Crr t w°e€Gct +t 4 r`;S *"• , t f f,:�t �st6 taeE•-!i€4 € r :ns.tr U �" �. tg 4,, Y'4k2 :T 3- ay ; t±ru�rs^� P srw:-,, ,ate � F�3-'f1,.,,-,4 -�.,,, .�w.. w - - r- c mrerfx� _ - 3J€- '# sr`' ,• s. �r i -=fir ' PAGE S :y Downtown Redlands at Night Promotional Proposal Thorn Salisbury,nebnlousStudios.eom•909 855 3116 PRINT COST: 10,000, full-color, 2-sided on 1001bs Gloss book; $565 / .056¢ ea 20,000, full-color, 2-sided on 1001bs Gloss book; S965 l .048¢ ea 50,000, full-color, 2-sided on 1001bs Gloss book; $2,105 / .042¢ ea 1.00,0(X), full-color, 2-sided on 100Ibs Gloss book; $4,100 / .0410 ea The "Not So" Basics... . MAILERS/COUNTER CARDS: Tf-rnsza a?, gr.`€� del nsiEuex-m 3.5 x 8.5, 2-sided, full-color, again on - weighty gloss stock enabling it to stand up. Offering very much the same infor- . :1 mation and details that would be on the1-7i7-7-x7,... , „_,t,..,,,,:, FLYER/INSERT, but edited down a bit to work on the smaller size. These are meant to complement and/or replace the ;�k _ , FLYER/INSERT and should be avail4froftitlif, ;- 11,�, 3 _ able everywhere people have a minute " to read it while they wait, or to. take ;� ., along with them; at every participating store and restaurant, coffee shops, doc- tors' offices, etc. (PDF on page 17) ENVELOPES Possible distribution inserted in every _ _ Redlands Water and Trash Bill, thereby directly reaching ;Dinp'� almost every residence in the city. Should this option be _ viable, perhaps envelopes with the image at left printed Meedi �. on them could be incorporated into this aspect. PRINT COST: 10,000, 2-color, on 241bs white wove #10 envelopes; $575 / .07¢ ea PAGE 9 , Downtown Redlands at Night Promotional Proposal Thom Salisbury,nebulousStndios.com•909-855-3116 • STREET BANNERS: 3' x 30', 2-sided, full-color to span the existing sites on Cajon and on Citrus. We also recommend considering a few other locations, primarily on the west-facing walls above Crackerjacks and/or Charlie Jewell's. In addition, if it's possible, an addition street spanning banner installation across Redlands Blvd., perhaps near the intersection at 5th (near the Tartan). PRINT COST: 3' x 30', 4-color on both sides; $1102 ea (does NOT include installation) 3' x 30', 3-color on both sides; $944 ea (does NOT include installation) 3' x 30', 2-color on both sides; $866 ea (does NOT include installation) S ' : a. �,. ';� -�-°` �` '�' _�� �' ;� .cam. '. . i 4 3' x 30', 1-color on both sides; $787 ea (does NOT include installation) • GREENWAY SIGNS: 12 x 18, 2-sided, full-color to be placed along the greenway on Brookside and Colton }4 ® through the UofR, as well as alongroadsides and poles „ee,. ` (L on other well-traveled routes such as all arterial streets = ..1W surrounding the Downtown area. Simplified design to emphasize "Downtown Friday Evening" while maintaining visual identity to all other promotional materials. PRINT COST: 50, 12 x 18, 4/4 on corrugated plastic, w/wire stake; $2,650 / $53 ea 150, 12 x 18, 4/4 on corrugated plastic w.grommets; $4,650 / $31 ea (does NOT include installation) • CITY VEHICLES: 12 x 8, easily removable stickers on both sides and the back of all city vehicles in the same design as the GREENWAY SIGNS. PRINT COST: 150 (50 cars), 12 x 8, 4-color on removable stickers; $1,200 / $8 ea PAGE 10�..) Downtown Redlands at Night Promotional Proposal Thom Salisbury,nebulousStudios.eom•909-855-3116 The "Space.Based" Options... • NEWSPAP /1VIAGAZINE ADS: Depending on whether you have a media paitnership with any of the local newspapers (primarily the FACTS and SUN, possi- ER bly OUR TOWN), or what your budget actually might allow, would determine whether or not to even pursue this route. Should you have a partnership, that is, utilize space at dramatically reduced or no cost at all, then we would recommend the following ideas far use of that space. MODULAR ADS: We would create several sizes of theme ads — very much like the GREENWAY SIGNS to promote the "Downtown Redlands at Night" idea. These ads would run in any section as space is available. LARGER ADS: We would create a full �� � � � � � page ad frame promoting the theme, while ;:::.L.:7;:;4 7 1*?'e''''':- .:-,:"--" :".:`,.-:::;.t. _ , t-Nsf4-7!,`"‘v,- ,,',,"' -- d .. ;'''' re:---- ,i--, incorporating several spaces on each for • w , PARTICIPATING BUSINESSES to bea _-, ,,(4.4.- -, „.. ,- pin c..fitSgiedita' 0 Frz-:„,,,,,42t,,,_„-!„,.,,,,,,,„571,7,11,7,„3_,2 for Your Home. Desarpt w copy descriptive coc'descnp ..� tive copy desoiptive coy'descriptive : Business Rema .. copy descrip c54' py descriptive ' `max n Re a br.,ati- .: copy desctiptive coy'desaipV�e .. _,_..., <<,,,, « if rm urcu�r coPf desamti+e copJ dcutprne '" r �'" copy desaptive copy descciptrve �' W - tDpy desaiyiae coCN desmr.... �'. - o.. . coPcopi ddescr'*.copy desert nePtroe Deznpt ve o, Nmtaa ""° desai • �,. .,,,. desvt des.7iphe ace/ a ��«.,i —"I-- cop/ cWY de's .�., Business Name '" de iamenis >> be , 7434017•crus: re�an - ,. , . °"�.. showcased with a selected item and brief information about their store or restaurant, _, ii.,?:i3,;17.-- it „lifizi .,_ _4_, ,iri,:ir.,iir:i:.,7i7.,,,?3,,,, , as well as specific location and contact. PAGE 11 Downtown Redlands at Night Promotional Proposal Thom Salisbury,uebulousStudios.com•909855 31I6 MAGAZINE ADS: ii`yS i he ,, a' e partnership agreements wo dd l Should you have any such arrangements, si nilr designs, both modular and full pages, can be created to effectively utilize that media as well. Primary choices would be "Mad About Redlands," and "Inland Empire." We do not recommend any of the "coupon/shopper" type publications. BUSINESS PARTICIPATION As we mentioned, and as we're confident you know — in order people to recognize Downtown Redlands as the terrific destination it is, and has the potential of becoming even better — both during the nights of this campaign and in general, it requires ALL businesses to participate and take full advantage of this proactive approach. The following is a draft of the initial call-to-action directed to each business owner on DRBA letterhead to generate interest and excitement among them. Accompanying it will be the "spec" 2-sided flyer as visual support. Details and requirements of the program will be handled on follow up communications. PRINT COST: 250 (min.), full-color, 2-sided on 1OOlbs Gloss book; $285 / $1.14 ea Dear Downtown Redlands Business Owner; We are pleased to announce an exciting promotional campaign created to gener- ate new, as well as long-term business opportunities to the Downtown District. In order for our plans to succeed, we need ABSOLUTELY EVERY business to participate so that visitors see our beautiful Downtown as the destination we know it is and are promoting it to be. The first part of our plan is to be available for shoppers and diners to enjoy when they get off work. By remaining open until 9pm on Thursday and Friday nights, we hope to benefit from the current Thursday Market Night crowd and reinvigorate Market Night by offering a much greater variety of opportunities for the beyond the street vendors. PAGE 12 ' Downtown Redlands at eight P3oa otional Proposal Thom Salisbury. nr.bulousStuiho5.corn 009-855-3116 The next step is to build on that exposure and remain open on Friday evening to attract upscale clients and provide the opportunity to enjoy our won- derful Downtown during the best time to enjoy Redlands, the cooler evenings. In order to create awareness and excitement, we have created a vibrant and dynamic identity promoting "Downtown Redlands at Night." "Friday Evening Treasure Walk" was chosen to build on the popular "Art Walk" theme, as well as tie-in to the fun, and easy-to-use contest that will require people to visit each and every shop and restaurant — and will require very little effort on your part The words "Friday Evening" were selected to specifically separate Friday Evening from Thursday Market Night. It is our hope that you see the all the potential and benefits of this promo- tion and you are eager to participate. Please contact ????????????????? at the DRBA to discuss the details and requirements to participate. Downtown Redlands is already a beautiful and historic destination. It will take everyone's commitment and involved to make an an even greater, and rewarding destination to more and more people throughout the Inland Empire. P 10 fa AT 2 PHOTOGRAPHY: We were told to include plans for photography and have designed all aspects of this campaign to include custom photography. We have arranged with one of our favorites and most reasonably priced photogra- phers for a one day shoot on location with tentative subjects and schedule as follows: • 3-6pm, various shots of merchandise in stores and diners in restaurants. • 6-8:30pm, dusk-lit atmosphere shots of the streets and trees, horse-drawn carriage, shoppers, diners, storefronts, etc. COST: Based on 5 rolls of film, professionally processed prints: S1,200 PAGE 13 Doirtitown Redlands at Night Promotional Proposal Thom Salisbuty,nebulousStucitosLom i 909-855-3116 CREATIVE / PRODUCTION: As we've mentioned, the creative and production of all of these options is negotiable based on future conversations. We would like to mention that over the years. and although based in Redlands, the vast majority of our clients have been in the marine/sportfishing environments and are located in Orange County and San Diego. We have only recently begun focusing on our hometown(s — we also have an office in Laguna Beach). We are very much looking forward to working with you in the hopes of forming long-term and mutually beneficial relationships. Should you require clarification regarding any of the ideas mentioned on these pages, please feel free to contact us at any time: Thom Salisbury, Redlands Partner, 909-855-3116 Julie Rundle, Laguna Beach Partner, 949-929-2256 Please see slightly reduced versions of the: • 2-Sided Flyer • Counter/Mailer Cards And reduced versions of: • Full-Page Newspaper Ad • Street Banner Thank you and we look forward to helping you make "Downtown Redlands at Night" an incredible success! wcasomnissnoingau PAGE 14 Downton Redlands at Night Promotional Proposal Morn Salisbury, nebulousStudios corn -909-855-3116 ``"^ 'r- t-`' t�c' s Y t * ; *; - sem-- V7- 11f1.1 * * * 4 * *. Ent toVial a f _ - -..4,1-(,-...----,0-:.,4,:*-4rtra.r,E na y 1 Lear Y A- R -- -- - -4�:$ ,mea SHOPPING 14, Nanieof Shop(5�a12 a ■ Name t$254 Gift Ceraficafe N ameof Shop Namename .. Tom({ac 51Ci(1 -f€ceficat t m k� * a Nameaf shop Namenamo" ht&Fries Ening atascri1t aS250 Gift Cerif€o to I t amoofShop Namen une: _ a rE�A.sis E$100 Gi{t(orfftcat - , a_ . Nameof Stop Namename twat.$250 Gift Ceri[irate «` , a NameetfShop Mamenanie- ,` rra€ssuatr$500 Gift Cer ficate A ■Nameof Shop Namename - ' Se ,5254 GiftCenfrcate. Nameof Shop Namenara9e- _ I r t r sic$100 Gift cenficate N ieof Shop Grit = •„„,,,,s,„„$250$250 Gift Cer€frcate ■Nameof Shop Namename- - I n si:aG-$100 Gift cerificate_ - Nameof Shop Salton rte «€ e X44? tc rEfr to J_ Enjoy-our cooler,. batrn v Shap Namename „rtr_WO Gift ce ificate evenings-in t~ t I Nameof ShortNamename _ r-_: � ,i �$rirate , _ Historic Downtown Rediarsd s fs ftatrta afShopNa ar'fi'a _ ;- � beautiful tree-lighted-streets, and .. ,r�r,it 4 rt� re f .7,7,,,,,-: _ '� ■N ameof Shop Namename have fun in our twist on the tM Nanvof Shop Namen.amt, e traditional "art walk." w . Nameof SlaupNamen.une <`: ,-p;iii h-rIt,,:i ',/:',;(}6, .C,:rli,:.f, Look C)t"cities?5.i. Cfi't t ck thei;,nti',-,it,,-t<,f::inti,'; a Nameof Shop Namenramp secret code among the Inland ----- •.•,.� �._ ,- Empire's finest and most dist€lac:- '"W ; IN N anaeuf Shop Nanaen ame } -hops- - { and * ':.<fice.S.=SiY{f �' i?r L€ -f ridrestaurants, • _ in fiii7l£Qf-.lrflft':''s tlSk:Tt ST'' - - - .. _ w. c1 -oukt winthe E t®O Downtown s shopping ` -- rx � � �-,.-_-..- -,,,,„_,-is,... ,,..,-........,„7-.„.:,,,,v,...3.„, ..;.1-2,14,.„4„,� . , ' "� ,� PAGE 15 i Downtown Redlands at Night Promotional Proposal Thom Salisbury,nebulousStudios.com•909-855-3116 wi � � ;�* tay e "g " " .... # # r x- 5114PPING , a Mameof Shop Namename ietasuat:$250 Gift Ceriticate , �rName°S1145"'unertatme Eno cur:co€aler balm evenings in ,. - 112.-1Y 5100 lift Car cat r Namenf Shote Naenarne the glow ofHistoric Downtown Redland, '11 1RPASURi.$250 Gift Cerificate - 11 m ShaPNamenabeautiful free- hte Street, andhave ura -,,,st`,,,$100 Gift CerifKate ICS sur twist on the. traditional "art�alk:�� * a Nameof ShopNamename. * Nameof $250 Gift Leri ficate Nameof shop Namtxrsame t for tounlocktF Beret o e ti c r cc t �i -c. 4. TRE SURF;$500 Oft Cer icate win fi} a$10, DowntownRedlands Nameof Shop Namme __ sr - - ia .$250 Gift ehartea Shopping c' V E +c n tf Nartneof S Gift merrame Simply browse anion ores ? mw°s$100 Gift Cerificate fauna at all cif Downtown Redlands , "4 Browse amongthe rvo rderful shops or dingy With any of 4rikthe increc3Sbte estaf[is4iments,.and(oak ' HNE DINING G ' InlandEmpire's`S finest fc the"se nr ibuiaus Lues€cs unf�tk the •IVanieo op Naplenarne- arid most distinctive e; - -"Parrot's Treasure Chest[' " ASUa.'_$100 Gif Ceendit€ate 5 2Q s U rater u3it C "' N Nameof Shop Nommen*rtiEA-StAf',"00(lift CerifiCate A"bounty of valuate grft ertificatee in @F1Vo €i i totaling 510,000 to Downtown Fealanri ■Naciseof shopN anename home accents_Rare shoot andreskaurants-a treason .yell - <;,�550 Oft Cerficate #� j�,� p ;ortr looking for, a Nameof Shop Namename £ CFu S are lett(rs a,ci and antiques. i a d Etas art c e �. rIC4RlYt1CiCI CIFiS,- .srft 07.11.;t nirc, _auto at SII p market atirct-rt=erc$ stir, 0 Nameof Shop Namename- unique apparelrc rn Th market hlrar c`- ,joy -s ; y,LS o tt t`e,'ifir.{e and accessories, t".cr rst_•"'Tt.e re,wr:(n- tnz r :. a Nariirwf Sho hiarneenante - , ce, in r:r,,,„i{t d.Itsx a I i`c3 n,, p Thursday Market andrYltlCll morel r cii` ,fa/,r�.t"„ rr rc;rcrE75c(�S 1,4'0, M *. Night:Ncirtiusl I'x(1i.ii`tIe ihral'ig with i i it-4lr,-,, *"tit r/ r- t c r : , �; FAMILY DINING strEet venGcjrs -::u,in:r rr,t t tr*', ; sonic ut California's' I Nameof Shop Namename any more -If L{;ax,rc.:+;:,r.1;,.1f< ,t:51,75,; ,if , you flavor7't must rer'iott tit d and . .. a Nameof ShopNamenamebeen in while, gifted ct"iicfs.For the ,,,,'s .,,,,-,, .r..., ,, :.. ;;," ... family, there's plenty t��rv�'stY�r3t,iin� __ ____ _ _ -- lI Nameof Shop Neimeoame l of great choices f"r'on i 1 Gift tc1.-t1t1?E' 7dC1C. bon#tos,.bur'C ars pizza ice crearrt and more. ,1r-Gttt ,- arty off r ui f one on their ref ucoinv t the cool nightu, Pius, r c- mID tt -. make e In expert ce amp�hex cin arlers 3e m•909-855,-3116 PAGE 16 , Downtown Redlands at Night Promotional Proposal Thom Salisbury.nebulousStudios.eo -,..i7 „,:7-47„,,,-„,*-_,:_l:,_v‘,.7:::„if:,'__, -14,._,T-f_:_;`,4::-.:_:-.„i-;:,,tWftlt-,,,V,-,-.-14-4110,-:'!-,:-:,II:- -'—i_: -e, t.�'s�rzxY __ - ,di } :iTbatixn.ds*^.t'`'rt,�t k>N*.i,-1t:r->ttau'.Exii rrrkt rratr t:N nfurerfis+rs�u+.:fr faTkt�trTx'�rf y�r _ se `- - te_-- ---- ----R ` atNig- - � -- -- . . .- uCYCu?c € _?t „.f0t-4"` e � �- 4ttut -,, tt . ra r # vii4 �c%�Iafr oath s`"f ttt(t rN. --'+ s :Fr, near,;: i - nfto _� :,,,,!t,..4" ( ri 'r '' PfHiS1ofEtD _ „,:,e e' GIs ,,,,:4.,,t,,;,.:..._...gleut jt- . _" t u ti a x j egrt€ 1 ,-- .4 x�e G2 1 hursday Nfarket N gh Friday Evertln€ V� 'T` `K x`>-- Enterto win 1tisOKkJ)I>Manur�tousns : W k Y ! s5hoppinrg Extravaganzas r. ■Ttamc�i5hop Mama _ -' � �`,c,.�, 'r�- ., €.-.�- l � `' ..Mame at Sncp Namek ve -i �=t � II F ---'� - , --- .i. _ - ■Faure of Seicp Name r- -.- s �.. ',.t . > i s<-- . i „ x I ameo€S cp tam � - 5 _ - 4- - _ > me _ ��u - �,�' tt �3� s Xaa = ERZ: � 't ar it vitt _. �,..4„,,,,,,_,.. J % - t„wt,i,ii:.,zfitill,;::„Isra„,..0,,,,,.....„.,„.710,sittir:4;:igiti_z1.4:!,: i_,;,,_,,,,_,,,..,:,,,,,...::: :„.,:i,,,..„_,.„_,==_••••_ „c �t �. F.04. � - Han^zac Ctt„des --. - --- -- - ,. .,,,,:...,...:.15,,,,„:„*.,...,„10....,4,,,,,„_:,_,..,,,„;,„_,„,,,,u„.,,t,,„„,:t..„:„ .., ,„„,,,,,,„...:„.„,....1„,;,, ..;_ ,. .,._..........,,_.„...,,,,,,.„,„ft.,31,„_.,:.:„„..,.2.,..„.„:„..„_.:_.___._. .„:,„.„,„.„,,..,..."."=:_„..,:„.,,,..„.,.„,..,._._ 1„.,:„,14..,,,7:.,k,.,1:!„.„..„,1„..,:;,:::„.„,,,4,,, ,:tz,z..,:e,,.,..,..,..f....!. .i,:e_.7,..„.„.;.,_z_.,,,:.:::,:„...„...„..:_„,..._. . i4;:. .5::_,,:„3.7.11.":._..x.,_4to.:,„:_,_4...:41._i_„, "il.,,.:.a:„...x.,,::„;:„:„..,„..2„..„„„„:„,.._,.,tf.,:_.,„_,?_, ::„..„...r.„.:.,„,..,:,____.,:_ .. ...., _,.:__i.,;„...wt„.„.„oiikw,,,t:,..,,A,oz:,...z,...xi,:,.„,,t,ftil„,,,itz._,_,,..,,:,...i„,,,.„„i:...:„,.:._....,._.z,,_.„._,,,,...,...___ ,,,:::.,...lii:::.:.:itos, 0„,.t.,_..,„.1.0..te:,..i.1,,:i4.i.i:i4.,.,,„::,,,a,g_t_.:::„;.,..,„„.,::„.,„_,::.......,._ PAGE 17 ' downtown Redlands at Nig Promotional Proposal Thom Salisbury,nebulousStuclios.con7.909-855 3216 ` y v.,--:;-,",O,-,-,-,:'-:,,r--7-*,-k.-.---'4--..t Friday .„:„.":„:„....s„,„:x1,1,:.,„__,::„:,,,„...444,i*:„...,::, „ ,,..:,„ ,.„,.:,,....,.,,, : .„___,,.,,_ a.,,,,,,:.,:„: „:. _____. „. ..„"„„,_ .„...__ ___ :_ .i;::,_-:,:,::::,-„:„;:1,,,,,,,;„_,,_,:47:r.),_,.17,;;zn;_:__::_..--:=,_:: -__ 7---:--=-- . - - .:_ - ------ -- -::::',':,,,,,::,,,i-,,,--_-;,,,,,,,,--- 4 _ -^ - - - _ 4'---;„---- ..' - _ __ _ _ :07:1::::_-,.- .- .-:----:- :',.-*:- '--.---- _,...s _ ...,: _ op - - - ,,',, '''',',--- -,- , _ - __-: _ __ ..:,.. ..,4,0 ,.,,,,r, - --- .. _ :,„:,.., ..., .-"- d J - -.St)ee117.i',:-F:.:,,,,,:'''' on-2 _ - - -'-- - - -- : .2-, - -_ --:- .:_ _ear ,---at_ H - 5!%iiPWylf _ - z� ,.:„ r y,.yt mss :::,:._,::.,........_._- -- Fl16, 1 -- $ S-..--iH> °u6ttbttGa, -.:;::::.!-_,. .-!-::. .1 4614.,--dt,ftstomg,wi„.. .:..„:,.:,,,:.3-;,,,..!,.*- .:,-, _ --,._ „..,:lbalitikewilmma.am..,,#w:,,t:,,:„,,,f,i.:.„:„.1.:_,s74:„.,.4,,,,..:3„,„,.. „,,,,):!:,,,,::...,„„ ._,„ "ix"vuaavmR+rr,a«arttsc4tCNre24ErSa.Ytlkz�+mNew..3! SL' :.w_,,,,,..,„,.„6„4,,:i „:„..„,e.;,„ :„,,,,,..6,,,,,,::,,,i__,,f,;,.„„_,,ittlie_aui:itifilltr;00,09..Rti ,z:,:::i.11.::.:_:,_ :pr, _ -;-,-_-_-_.„,,I-Ittm„,,,,__„,„--„_:••;:,„. -:•__, &:.,;e:_, _ .., :_,::::_;.:::.4,-,‘„,,, ,,_?_.44._Iii.:„.. :;:..:._,,,,.,__r_:_ „:,:. ,,..:.,i.,.„. ..:.::::_,:,: __:,.;,;., , r .k{ibrs st€ h� ? t ,�.�. ,:.:„.:„,„,,,,,,„,.,„:47:::,...„.,:„..,:,,:::„.1.1,,,::::,,:.:::..,._.„,,,,. . -_ ,C 401iwocti,...::,;„,_;,zr„:::,„_:::;::,::.,r;,,,._.,:::„:„: :,, h� ,..,i,,.,,,:,_:ii.4.;:. ..".:,,,tmllri,,:.,::„ : ..„;...,,..1„f.....,.. _,.....;(...:71,:,_ 11,„ `��t1a�ICfkkEr-> _--r -,41:... ;,:-,-„,,,, _ IC YCfC�F-,,,,, '�' " -!:-:-.„--,7i4_ t �� 6: f9 - -: .-■ n#{� N� 1 ,-3. a £ a.k vr _ -_ E - --`"_ sy� -Ms :rogwm *SEltplll t o g na - - `°•Nx€. €>pma :j. ,Za3 . . _� : "mw ` Wi ._ , ... ra- ..- g - -- Eight 3 and Moe =•i=-5€ {t e a _. - h, cv mmre .K. �''''' ''''',","''''''''''-'• of UniqueAccents ,:,-, s,„.. „,„,0 - f _ - s,w,..xr.c. e ' «taerypr�ddc.m€'es,M:u+'4�er�m.{Nd'ue:3�,rytarye < $' „,„n„,„,...-.-,-,-„„,,4„,„„,,,,,,,,,.....,-.0..., wtaawrnydeo traoz, ,., iace '€ "-:- : :oryuHome. 1-_ inil?ilie79cmsasxe0x,-,''"'x . - k'Po'"cx-,,-,,G ,,,„„„„,.,„,,„,1—,...7,7,..,-,s , - „ n '''� �` - ny, -fII-€F,tNxiau,nau¢Ht.wftSbthmp(t%C6LebrCsKN.�eu+fiBanrixWa. e:;ro#3aoPryYrvrcyd-W:tzot.xxmnreerttseYPoN.�rF,eStt�.{Nw `' '_�� -;,: :..a.,=9.'rnoo..-.c.^="<Ku»osspu!:$-cers rotdex,.t,rt.- 1,,,+mxR 1 ➢ght7egor.rFG.!Fewnm7t Lxneprl,nneYo rarvatey9A'tsu'x,:'+t+} • ,'€ramv€ w.nxi - -• IIp ttL 2zx •eT • ` Gtrae.wD%nao(}...r'r¢ pF ? 3< - Bus iop4in - w. ,„:„3„4.,.v,... { tv N, axtrc ,.r„r_ .5'< tr=ns,r ,•sRta=r -c < a _ is bam1 L.sg Cu ,'M; - -� K srnds'.„,,,,az, ,,.,,,x,,,„ ..car - '-named. xc�f t=or'�+. � ::i,!::- =:::::';,5:;,:_ -- g- a:�*,7"'� ^ 4<cfaraw • arm«N€mpyt :'ara ' ttd :,,�aiaernt�swti wx ��0,,.......,.......,,,,,,„ __ aeroazr�?r em>, tr>,.,.,wwm+er..�.- .ao:,.P.€.,aer:.r>.exr. - _ awi �� arwzmNe<cara�€>+�„mar .E''y adPl dYltltlblNlftlay DKCr,MN�mlrf +�€Maoid..."..rpytla.46.4:04 r_ ” - - dmfpWs<aydetaiyNrc pfddNdyl;w Mpy dBD1FKN11M(Yf - �y� rYUY¢tC <r'pi'deuriptldmq"d..10**<up/rlpcMllM C stttMStrYWJ16maran.7YU and Oh 0...1G'�IW'I kMdtl�rU - � On YY.{111 SQYM bCS4V0a#Y llh bYd 6/11 - . r7RJF f`„{:tftfta 'M3tW11•t 1'm,FkrvN;trm Obu,,k,,,wlFlddt•!! 4 I'&nMuloomoorr _- enirm,..i'w.;,rim rr..'.. - - - - - - - ;,' Ballard KeystlY+f� IFF dcnkrtYwt�krdt�pN+d�y,.W6rKdNe<dPl drx�ripwmpy _ rkwipnkaMrarck,�4,04�roay d.**mCi II 4.. - �dX4'drt"kdW�J - 46mgldwt<dKYdew'bOJt MpV drKftrykb(gsJ dYKd�IMtl _ _ .o.WId '"WV ���:tH.e5T•�5!ht'SVatlY.',Sflt MY561f1 -_ _EhtaffEXf3itvx.,,- _ d 'e:p�+e ed rduuy;rwe, re thxmtora ne:dtrd?�aCC15•acaH drcz.wrn se`s=,e- i,ties'xaf -<. Baths - - }».<'F'(.�MS ' - aa'''''*5''1 e: ''£Y 3 Ba �� _ ..:gas;3,da'+"''-'. ' " _ � c tr >xss�,.., ..-,,,,,,...7‘,11-'-.- " ="=.;,�..�€ :�e y + its .-4.--Y-'-,.....7, 1-,:: >,., — r w.-:x.. =Y � 3k3Bt . � ' :z��..i-:;.^-';t:X"=-.�r'Fvf n8:.`}",�' gs ��` " z -Zm S � w%t 'q ��L ��'�m'�.tl g� ".ra.y �.. - - . Y .; i s -ate,,.-> PAGE 18 ) Downtown Redlands at Night Promotional Proposal Thom Salisbury,nebulousStudios,com.909-855-3116 Realizing that we are a relatively "new" resource available to the Redlands Community, we will offer a "Getting Acquainted" rate and schedule of services to introduce ourselves as the valuable resource we're confident you will enjoy working with on this campaign, as well as all individual promotional opportunities. Creative Costs... Downtown Redlands at Night j and in Dowtown Redlands in General in order to implement the ideas presented on these pages, as well as fine tune any aspects to integrate a mutual consensus among all concerned individuals and entities, the following will be available for the requested retainer.. Brainstorming: We will encourage and participate in any brainstorming sessions with all concerned parties in the effort of creating, fine tuning, and adjusting all aspects of Promoting Downtown Redlands to meet a mutual consensus of objectives. • Listen to all concerned parties and incorporate all viable elements to create a cohesive campaign based on this discussion. • Present ideas and options, and provide any adjustments. • Once the general concepts are agreed upon and in place, we will be available to meet weekly to fine tune any aspects as we work through the promotion(s). Ideally, meetings should be no more than once weekly, however during this "Getting Acquainted" and Concept period, we will meet up to three times weekly if necessary. Concepts/Design/Copy: Based upon the mutual consensus of objectives and ideas, we will create up to three Design Concepts, and supportive text that will address each aspect of this campaign individually, and/or as a whole. • Historic Downtown in general, and as a destination. • Downtown Redlands at Night (Market Nite & Friday Evening). All identities, slogans, concepts, images (including seperately contracted photo intaes) and text i1ll belong to the DRBA for future use as they choose. PAGE 14A Downtown Redlands at Night Promotional Proposal Thom Salisbury, hebulousStudios.corn 909-855-3 116 Business Participation: We will provide several communications designed to motivate and explain all promotional ideas to Business Owners in the effort of enlisting enthusiastic participation in all aspects of the promotion(s). • Encourage businesses to participate in initial brainstorming. • Introduction to agreed-upon campaign(s) in general. • Follow-up to further explain details. • Additional follow-ups as needed. These would be text-oriented on DRBA letterhead, but may include some visual support in the form of a preliminary example of the visual concepts. Ideally, no more than a weekly communication will be required, if even that. Promotional Products: Once concept, images, and text are approved, we will provide up to three phases of Camera-Ready materials to meet all varieties of promotional medias selected. • Introduction, On-Going, Wrap Up: Each phase with minor changes to original. • Suite of Collateral Items: Posters, Full-Flyer, 1/2-Flyer, Mailer, all 2-sided. • Suite of Newspaper/Magazine Ads: Full-pages to modular, (up to 20 sizes). • Individual Fixed-Format Ads: Up to 25 individual fixed-format ads to be incorpo- rated into full-page or similar methods you choose to utilize. These will be based on an approved format, and business owner will need to arrange item to be photographed at time of on location photo-shoot, or provide reproducable image to be used. • Banners and Signs: Up 5 different size configuration should meet any needs. The described should meet all promotional methods, but can be adjusted to include other opportunities overlooked and/or not mentioned. Design/Production: For every aspect of this campaign, we will provide design, copy, make-ready, and delivery to any and all vendors or medias required for each piece. • One PDF Proof will be provided to appointed Committee Members for approval. • One Revised PDF Proof will be provided (if necessary), and signed-off. • Camera-Ready Material will be submitted to Committed, print vendor or media. PAGE 14B Downtown Redlands at Night Promotional Proposal Thorn Salisburya nebulou,,Studros.com•909-855-3116 "'deo na more than one reViSi011 should be necessarv. An additional charge MAY be required as the result of careless proofing or exces,vive changes. Requested Retainer: For everything mentioned on these pages — we would like S8,526.39. We respectfully request 25% up front ($2,131), another 25% upon concept approval, the next 25% upon receipt of first-phase of Collateral Materials, and balance 25% upon receipt of third-phase. Please note, this does not include the photographers fee (see page 13). Your Success is Our Success! We genuinely would like to help in every way we can to make this campaign successful — and wish we could afford to do it as passionate philanthropists as we love Redlands and will also reap the benefits of having an even more wonderful Downtown. We are however offering you the "Getting Acquainted" rate and schedule of services in order to achieve mutually beneficial results. We are willing to further negotiate our retainer should the scope of services, and/or promotional opportunities you choose to utilize be substantially less than described. We look forward to working with you and again, thank you for considering us in making people more aware of everything Downtown Redlands has to offer — and making it an even greater destination. Should you require clarification regarding anything mentioned on these pages, please feel free to contact us at any time: "No one has the right to consume happiness Thom Salisbury, Redlands Partner, 909-855-3116 without producing it." Julie Rundle, Laguna Beach Partner, 949-929-2256 -Mien Keller ww.sownissnorgau PAGE 14C Downtown Redlands at Night Promotional Proposal Thom Sahsbur , nebulousStudro,,corn •909-855-3116