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HomeMy WebLinkAbout6965RESOLUTION NO 6965 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF REDLANDS DECLARING ITS INTENTION TO LEVY AND COLLECT ASSESSMENTS FOR FISCAL YEAR 2010-2011 IN PARKING AND BUSINESS IMPROVEMENT AREA B ("PBIA'), AND SETTING A TIME AND PLACE FOR A PUBLIC HEARING ON OBJECTIONS THERETO BE IT RESOLVED BY THE CITY COUNCIL OF THE CITY OF REDLANDS as follows: Section 1 Annual Report. The City Council, by adoption of Resolution No. 6964, has approved the Annual Report, which indicates the amount and the method of levying the assessment, the PBIA's boundaries, a description of the improvements and activities to be undertaken within the PBIA, and the budget of the PBIA. The report titled Annual Report Redlands Parking and Business Improvement Area B, Fiscal Year 2010-2011" is on file in the office of the Redlands City Clerk, and was prepared for the 2010-2011 fiscal year in accordance with Section 36533 of the California Streets and Highways Code. Reference to the report is hereby made for all particulars for the method of levying the assessment, and for constructing the proposed improvements and undertaking the proposed activities, utilizing assessment proceeds. Section 2. Description of hnprovements and Activities. The proposed improvements and activities authorized by City of Redlands Ordinance No. 2044 include, but are not limited to, the installation and/or maintenance of property or facilities to increase the safety convenience and appearance of public places within the PBIA, the promotion of public events; decoration and music in public places; activities which benefit businesses located and operating; and any and all administrative work appurtenant thereto. Section 3. Intention to Levy and Collect Assessments. It is the intention of the City Council of the City of Redlands to levy and collect, assessments from all businesses included within the boundaries of the PBIA. The boundaries of the PBIA are shown on the map contained within the Annual Report, which is on file in the office of the Redlands City Clerk. The assessment will be levied and collected in accordance with City of Redlands' Ordinance No. 2044 and Ordinance No. 2621, as follows: Retail. 1 In accordance with Streets and Highways Code Section 36526, zones of benefit are hereby established based upon the degree of benefit derived by retail businesses. Such zones are described in Resolution No. 6964 of the City Council of the City of Redlands and may be revised from time to time by Resolution of the City Council. Each of the zones shall be assigned one of the following rates to assess charges on retail business: Rate A. Rate B: Rate C: Twice the business license charge (Zone 1) One and one-half the business license charge (Zone 2) Equal to the business license charge (Zone 3) 1 Professional 1 The charges shall be one-fourth the charge for the professional business license. Contractors 1. The charge shall be one-half the charge for the contractor business license. Financial Institutions and Public Utilities 1 The charge shall be $1,250.00; provided, however, the charge for any wholly owned subsidiary of a financial institution or public utility shall be $75.00. Non -Profit Organizations and Miscellaneous Space Use 1 The charge shall be $75.00. Maximum Assessment Fee 1 The maximum amount of $2,500.00 shall be charged any one business in Parking and Business Improvement Area B. Minimum Assessment Fee 1 A minimum amount of $75.00 shall be charged any one business in Parking and Business Improvement Area B. Section 4. Time and Place of Hearing. Notice is hereby given that on the 3rd day of August, 2010, at the hour of 3:00 p.m. in the City Council Chambers located at 35 Cajon Street, Suite 2, in the City of Redlands, any and all persons may submit written or oral protests to the proposed improvements, activities or levy of the assessments, and may appear and show cause why such improvements, activities or the levy of assessments should not be done or carried out in accordance with the Annual Report and this Resolution. All such protests shall comply with California Streets and Highways Code sections 36524 and 36525 Section 5 Publication of Resolution of Intention. The City Clerk is hereby directed to provide Notice of the proposed hearing pursuant to Section 36534 of the Califomia Streets and Highways Code by causing this Resolution to be published once in a newspaper of general circulation in the City not less than seven days before the public hearing. Attachments: Exhibit A"• Annual Report for Parking and Business Improvement Area B and Zones and Boundaries Map 2 ADOPTED, SIGNED AND APPROVED this 6th day of July, 2010 ATTEST nl City Clerk Pat Gilbreath, Mayor I, Sam Irwin, City Clerk of the City of Redlands, hereby certify that the foregoing Resolution No 6965 was duly adopted by the City Council at a regular meeting thereof, held on the 6th day of July, 2010, by the following vote AYES Councilmembers Harrison, Gallagher, Aguilar; Mayor Gilbreath NOES None ABSTAIN None ABSENT. Councihnember Bean Sam Irwin, City Clerk Redlands, California 3 EXHIBIT A" ANNUAL REPORT PARKING AND BUSINESS IMPROVEMENT AREA B FISCAL YEAR JULY 1, 2010 THROUGH JUNE 30, 2011 SECTION 1. AUTHORITY FOR REPORT This report is prepared in compliance with the requirements of the Streets and Highways Code of the State of California (Parking and Business Improvement Area Law of 1989). SECTION 2. BOUNDARIES AND ZONES OF BENEFIT At the time of this report, boundaries and zones of benefit for the Parking and Business Improvement Area B (Downtown Redlands Business Association DRBA) are as follows: The south side of Redlands Boulevard on the north; the west side of Ninth Street on the east; Citrus Avenue on the south; and the east side Orange Street on the west. Zone 1 is comprised of businesses located on State Street, between Orange Street and Seventh Street. Businesses located on the south side of Redlands Boulevard, and the north side of Citrus Avenue between Orange Street and Seventh Street are in Zone 2. All businesses within the district and assigned Orange Street addresses shall be included in Zone 2. The balance of businesses within district boundaries are located within Zone 3. SECTION 3. METHOD OF ASSESSMENT Assessments shall continue to be levied in accordance with Ordinance No. 2044 and Ordinance No. 2621 of the Redlands Municipal Code relating to Parking and Business Improvement Area B. Sections 7 and 8 state: A. The charges and assessments on all businesses conducting their activities in the Area, which is in addition to the ordinary license tax imposed upon such businesses by the City are fixed and established at the rates imposed in the following schedule: Retail. 1 In accordance with Streets and Highways Code Section 36526, zones of benefit are hereby established based upon the degree of benefit derived by retail businesses. Such zones are described in Resolution No. 4403 of the City Council of the City of Redlands and may be revised from time to time by Resolution of the City Council. Each of the zones shall be assigned one of the following rates to assess charges on retail business: Rate A. twice the business license charge (Zone 1) Rate B: one and one-half the business license charge (Zone 2) Rate C: equal to the business license charge (Zone 3) Professional 1 The charges shall be one-fourth the charge for the professional business license. Contractors 1 The charge shall be one-half the charge for the contractor business license. Financial Institutions and Public Utilities 1 The charge shall be $1,250.00. provided, however, the charge for any wholly owned subsidiary of a financial institution or public utility shall be $75 00. 1 Non -Profit Organizations and Miscellaneous Space Use 1 The charge shall be $75.00. Maximum Assessment Fee 1 The maximum amount of $2,500.00 shall be charged any one business in Parking and Business Improvement Area B. Minimum Assessment Fee 1 A minimum amount of $75.00 shall be charged any one business in Parking and Business Improvement Area B. B. Whenever a business is susceptible to more than one business classification under the Redlands Municipal Code, or under any of the above classifications, the highest applicable business license in the classification which sets forth the greatest additional charges or assessments shall be used and applied to such business. SECTION 4. CONTRIBUTIONS FROM OTHER SOURCES Contributions from sources outside of the Area may be accepted, however, revenue received in this manner shall not be expected to exceed $500.00, and shall be accounted for in the donations/contributions section of the revenue budget. Sources for these contributions may include: individuals, groups, non- profit organizations, sponsors and/or businesses. Additional voluntary contributions may be accepted from businesses within the Area. Contributions may take the form of funds, merchandise, services, trade, donations of time and/or in-kind services. SECTION 5. PROPOSED IMPROVEMENTS AND ACTIVITIES The following improvements and activities are proposed by the DRBA Merchant Advisory Board' Safe Trick -or Treat: Halloween candy is provided to participating businesses for distribution to trick or -treating children. This image building promotion allows retail and non -retail business operators to obtain exposure for their businesses. Funds allocated to this program are used to purchase candy give away items, posters, and advertising. Holiday Promotions: The downtown holiday festivities begin prior to Thanksgiving and continue through Christmas. Featured activities include the Downtown Holiday Open House, window decorating, various activities for families and children, and visits from Santa. Participation in the annual Redlands Christmas Parade will be considered. Special Events: Additional events will be held periodically to promote downtown merchants and to stimulate activity and economic vitality The focus of these events will be to drive customers into participating downtown businesses to generate exposure and sales. Advertising: The purchase of generic newspaper, tabloid, magazine, cable and/or radio advertising for the businesses within the district, promoting downtown as a shopping and service district. Giveaways and other community promotional items may also be purchased. A cooperative advertising program will continue to increase downtown merchants advertising momentum. Market Night: This weekly activity will continue to operate under the guidance of the Merchant Advisory Board and Market Night Committee. Expenditures are made to pay for entertainment, cleaning services The Downtown Redlands Business Association Merchant Advisory Board is not a formal commission of the C of Redlands, however it does act in an advisory capacity 2 y and supplies, permits, and utilities. The Redlands Police Department receives compensation to provide officers during the event. Saturday Morning Farmers' Market: This is a weekly seasonal event held on Saturday mornings from April through September Upon evaluation of the success of the program, the Merchant Advisory Board may wish to modify the timeframe in which the market is in operation. Beautification: Funds have been budgeted to cover special needs within district boundaries. Projects include the banner program, decorative plantings on State Street, the maintenance of tree lighting, and the installation of holiday or seasonal decorations. Parking: A committee that meets as necessary to suggest alternatives to maximize the availability of parking spaces within DRBA boundaries. A portion of the DRBA funds collected will be used for such projects as signage, curb painting, etc. Funds may be utilized to develop informational materials for downtown merchants, their employees, and customers. Maintenance: Weekly maintenance, including the pressure washing of sidewalks, painting, graffiti removal, litter control, leaf blowing, planting and weeding, and general repairs and upkeep. Administration: The DRBA, as an operating unit of the City will remain under the Redevelopment Agency It is believed this will facilitate efforts to promote business and economic development downtown. SECTION 7 ANTICIPATED REVENUE The following is the initial proposal for the Area. For a detailed budget, refer to the City of Redlands 2010-2011 Adopted Budget. Description 2010 2011 Prosection Cash Balance 236 Fund $158,088 (June 30, 2010) Projected Revenue Business License Assessment $60,000 Investment Income 1,000 Market Night 260,000 Miscellaneous Receipts and Taxable Sales + 20,000 Total Projected Revenue $341,000 Total Cash Balance and Projected Revenue $499,088 SECTION 8. PROPOSED BUDGET EXPENDITURES 2010 2011 Description Budget Request General Administration $127,001 Ads & Promotions/Events $26,500 Beautification $8,250 Market Night $122,810 Saturday Morning Farmers' Market $4,300 TOTAL EXPENSES $288,861 Estimated Cash Balance, June 30, 2011 $210,227 REDLAND.S DOWNTOWN1 0,4ES DISrRI Y Retail Assessments: Zone 1 2 times the business license Zone 2: 1.5 times the business license Zone 3: 1 times the business license Zone 2 Retail Assessments: Zone 1 2 times the business license Zone 2: 1.5 times the business license Zone 3: 1 times the business license