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HomeMy WebLinkAbout6725RESOLUTION NO 6725 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF REDLANDS APPROVING THE ANNUAL REPORT FOR FISCAL YEAR 2008-2009 FOR PARKING AND BUSINESS IMPROVEMENT AREA B WHEREAS, on the 16th day of December, 1975, the City Council of the City of Redlands ("this City Council") adopted Ordinance No. 1570 establishing Parking and Business Improvement Area B (the `PBIA '); and WHEREAS, Section 36533 of the California Streets and Highways Code requires the Advisory Board of the PBIA to cause a report to be prepared for each fiscal year for which assessments are to be levied and collected to pay the costs of the improvements and activities described in the report; and WHEREAS, in accordance with Section 36533 the Advisory Board has prepared and filed the report with the Redlands City Clerk; and WHEREAS, the Annual Report which has also now been presented to this City Council for consideration; and WHEREAS, this City Council has duly considered the report and finds that each and every part of the report is sufficient, and that no part of the report should be modified in any respect; NOW THEREFORE, BE IT RESOLVED by the City Council of the City of Redlands as follows: Section 1 That the map showing the boundaries of the PBIA included within the report is hereby confirmed. Section 2. That the improvements and activities described in the report and which are proposed for the fiscal year are hereby confirmed. Section 3 That the estimate of the costs of the improvements and activities contained in the report is hereby confirmed. Section 4 That the method and basis of levying the proposed assessment upon businesses within each Zone of Benefit within the PBIA is hereby determined to have been provided in sufficient detail in the report to allow each business owner to estimate the amount of the assessment to be levied against his or her business for the fiscal year. J/DRBA/Res.3 Section 5 That the report is hereby approved as the Annual Report for the purposes of all subsequent proceedings associated with the PBIA ADOPTED, SIGNED AND APPROVED this 17th day of June, 2008 Cpm_ .11(1.�rr� Mayor of the City of Redlands ATTEST City erk I, Lorne Poyzer, City Clerk of the City of Redlands, hereby certify that the foregoing resolution was adopted by the City Council at a regular meeting thereof, held on the 17th day of June, 2008 by the following vote AYES Councilmembers Gilbreath, Gallagher, Aguilar, Bean, Mayor Harrison NOES None ABSTAIN None ABSENT None City PARKING AND BUSINESS IMPROVEMENT AREA 13 FISCAL YEAR JULY 1, 2008 THROUGH JUNE 30, 2009 SECTION 1. AUTHORITY FOR REPORT This report is prepared in compliance with the requirements of the Streets and Highways Code of the State of California (Parking and Business Improvement Area Law of 1989). SECTION 2. BOUNDARIES AND ZONES OF BENEFIT At the time of this report, boundaries and zones of benefit for the Parking and Business Improvement Area B (Downtown Redlands Business Association DRBA) are as follows: The south side of Redlands Boulevard on the north; the west side of Ninth Street on the east; Citrus Avenue on the south; and the east side Orange Street on the west. Zone 1 is comprised of businesses located on State Street, between Orange Street and Seventh Street. Businesses located on the south side of Redlands Boulevard, and the north side of Citrus Avenue between Orange Street and Seventh Street are in Zone 2. All businesses within the district and assigned Orange Street addresses shall be included in Zone 2. The balance of businesses within district boundaries fall into Zone 3. SECTION 3. METHOD OF ASSESSMENT Assessments shall continue to be levied in accordance with Ordinance No. 2044 of the Redlands Municipal Code relating to Parking and Business Improvement Area B. Sections 7 and 8 state: A. The charges and assessments on all businesses conducting their activities in the Area, which is in addition to the ordinary license tax imposed upon such businesses by the City are fixed and established at the rates imposed in the following schedule: Retail. 1 In accordance with Streets and Highways Code Section 36526, zones of benefit are hereby established based upon the degree of benefit derived by retail businesses. Such zones are described in Resolution No. 4403 of the City Council of the City of Redlands and may be revised from time to time by Resolution of the City Council. Each of the zones shall be assigned one of the following rates to assess charges on retail business: Rate A. twice the business license charge (Zone 1) Rate B: one and one-half the business license charge (Zone 2) Rate C: equal to the business license charge (Zone 3) Professional 1 The charges shall be one-fourth the charge for the professional business license. Contractors 1 The charge shall be one-half the charge for the contractor business license. Financial Institutions and Public Utilities 1 The charge shall be $1,250.00; provided, however the charge for any wholly owned subsidiary of a financial institution or public utility shall be $75.00. 1 Non -Profit Organizations and Miscellaneous Space Use i The charge shall be $75.00. Maximum Assessment Fee 1 The maximum amount of $2,500.00 shall be charged any one business in Parking and Business Improvement Area B. Minimum Assessment Fee 1 A minimum amount of $75.00 shall be charged any one business in Parking and Business Improvement Area B. B. Whenever a business is susceptible to more than one business classification under the Redlands Municipal Code, or under any of the above classifications, the highest applicable business license in the classification which sets forth the greatest additional charges or assessments shall be used and applied to such business. SECTION 4. CONTRIBUTIONS FROM OTHER SOURCES Contributions from sources outside of the Area may be accepted, however, revenue received in this manner shall not be expected to exceed $500.00, and shall be accounted for in the donations/contributions section of the revenue budget. Sources for these contributions may include: individuals, groups, non- profit organizations, sponsors and/or businesses. Additional voluntary contributions may be accepted from businesses within the Area. Contributions may take the form of fiends, merchandise, services, trade, donations of time and/or in-kind services. SECTION 5. PROPOSED IMPROVEMENTS AND ACTIVITIES The following improvements and activities are proposed by the DRBA's Advisory Board Safe Trick -or Treat: Halloween candy is provided to all participating businesses for distribution to trick -or -treating children. This image building promotion allows retail and non -retail business operators to obtain exposure for their businesses. Funds allocated to this program are used to purchase candy give- away items, posters, and advertising. Holiday Promotions: The downtown holiday festivities begin prior to Thanksgiving and continue through Christmas. Featured activities include the Downtown Holiday Open House, window decorating, various activities for families and children, and visits from Santa. The Advisory Board may continue participation as a major sponsor of the annual Redlands Christmas Parade and develop a parade entry Quarterly Events: Additional events will be held quarterly to promote downtown merchants and to stimulate activity and economic vitality The focus of these events will be to drive customers into participating downtown businesses to generate exposure and sales. Advertising: The purchase of generic newspaper tabloid, magazine, cable and/or radio advertising for the businesses within the district, promoting downtown as a shopping and service district. Giveaway and other community promotional items may also be purchased. A cooperative advertising program will continue to increase downtown merchants' advertising momentum. The Downtown Redlands Business Association's Advisory Board is not a formal commission of the City of Redlands, however it does act in an advisory capacity 2 Security: Funds have been designated for specialized patrol services (holiday foot patrols), provided through the Redlands Police Department, to increase security in the DRBA area. Market Night: This weekly activity will continue to operate under the guidance of the Advisory Board and Market Night Committee. Expenditures are made to pay for entertainment, cleaning services and supplies, permits, and utilities. The Redlands Police Department receives $30,000 per year to provide security during the event. Beautification: Funds have been budgeted to cover special needs within district boundaries. The major beautification project will be the purchase of additional holiday decorations. Other projects include the banner program, decorative plantings on State Street, and the maintenance of tree lighting. Another mural in the downtown will also be sponsored this fiscal year Parking: Alternatives to maximize the availability of parking spaces within DRBA boundaries are being developed and evaluated. A portion of the funds collected may be used for such projects as signage and the investigation of leased spaces. Funds may be utilized to develop informational materials for downtown merchants and their employees. Maintenance: Weekly maintenance, including the pressure washing of sidewalks, painting, graffiti removal, litter control, leaf blowing, planting and weeding, and general repairs and upkeep. Administration: The DRBA, as an operating unit of the City will remain under the Redevelopment Agency It is believed this will facilitate efforts to promote business and economic development downtown. SECTION 7 ANTICIPATED REVENUE The following is the initial proposal for the Area. For a detailed budget, refer to the City of Redlands 2008-2009 Adopted Budget. Description 2008 2009 Prosection Cash Balance 66 Fund $369,501 (June 30, 2007) Projected Revenue Business License Assessment $75,000 Investment Income 10,500 Market Night 285,255 Miscellaneous Receipts and Taxable Sales + 50 Total Projected Revenue 5370,805 Total Cash Balance and Projected Revenue 5740,306 3 SECTION 8. PROPOSED BUDGET EXPENDITURES Description Administrative, Services, & Supplies Market Night Disposal Electricity Special Program Expenditures (Permitting fees, entertainment) Special Contractual Services • Police 72,000 • Street Sweeping 10,500 • Towing 8,800 • Portable Toilets 11 700 Bad Debt Expense Special Departmental Supplies Ads & Events Advertising Special Program Expenditures (event entertainment, etc.) Special Contractual Services (website, graphic design) Promotional Supplies (Halloween, quarterly events, etc.) Beautification Special Program Expenditures (holiday decor murals) Special Contractual Services (decor installation, maintenance) Special Departmental Supplies (banners, tree lights, flags, etc.) Small Tools & Equipment TOTAL EXPENSES 2008 2009 Budget Request $231,243 1,800 2,000 13,600 103,000 200 5,000 $126,500 47,000 16,500 2,500 8,000 $74,000 10,000 8,000 8,500 100 $26,600 $458,343 Estimated Cash Balance, June 30, 2009 $281,963 L- t - P-,6L4A0 VINE STATE CITRUS L AVENUE STREET 1 7 / % a Source- C: of Redia City of Redlands - Parking and Business lmnrovement Area Parcel B©ur,dary 0 i00 20 4 0 crt C _ Improvement -Area 6