Loading...
HomeMy WebLinkAbout5366_CCv0001.pdf RESOLUTION NO. 5366 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF REDLANDS ORDERING THE CONTINUED OPERATION OF PARKING AND BUSINESS IMPROVEMENT AREA B AND CONFIRMING THE ANNUAL REPORT AND ASSESSMENT FOR FISCAL YEAR 1997-98. WHEREAS, the City Council of the City of Redlands did on the 15th day of April, 1997, adopt its Resolution of Intention No. 5365 to order therein described work in connection with the continuation of assessment procedures in Parking and Business Improvement Area B, which Resolution of Intention No. 5365 was duly and legally published in the time, form and manner as required by Law, shown by the Affidavit of Publication of said Resolution of Intention on file in the office of the City Clerk; and WHEREAS, said City Council having duly received and considered evidence, oral and documentary, concerning the jurisdiction of facts in this proceeding and concerning the necessity for the contemplated work and the benefits to be derived therefrom; and WHEREAS, said City Council has determined that a majority protest does not exist; and WHEREAS, said City Council having now acquired jurisdiction to order the proposed improvements and activities; Section 1. It is hereby resolved by the City Council of the City of Redlands that the public interest and convenience requires the continuation of assessment procedures for the district, and said City Council hereby orders that the improvements, activities and assessment, as set forth and described in said Resolution of Intention No. 5365, be done and made; and Section 2. Be it finally resolved that the assessments for fiscal year 1997-98 and method of assessment in the Annual Report are approved and levied. APPROVED AND ADOPTED this 3rd day of June, 1997. AYOR ATTEST: C?T CLER ANNUAL REPORT PARKING AND BUSINESS IMPROVEMENT AREA B FISCAL YEAR JULY 1, 1997 THROUGH JUNE 30, 1998 SECTION 1. AUTHORITY FOR REPORT This report is prepared in compliance with the requirements of the Streets and Highways Code of the State of California(Parking and Business Improvement Area Law of 1989). SECTION 2. BOUNDARIES AND ZONES OF BENEFIT Boundaries remain as follows: The south side of Redlands Boulevard on the north; the west side of Ninth Street on the east; Citrus Avenue on the south; and the east side Orange Street on the west. Zone I is comprised of businesses located on State Street, between Orange Street and Seventh Street. Businesses located on the south side of Redlands Boulevard, and the north side of Citrus Avenue between Orange Street and Seventh Street are in Zone 2. The balance of businesses within district boundaries fall into Zone 3. SECTION 3. METHOD OF ASSESSMENT Assessments shall continue to be levied in accordance with Ordinance No. 2044 of the Redlands Municipal Code relating to Parking and Business Improvement Area B. Sections 7 and 8 state: "A. The charges and assessments on all businesses conducting their activities in the Area, which is in addition to the ordinary license tax imposed upon such businesses by the City, are fixed and established at the rates imposed in the following schedule:. Retail. 1. In accordance with Streets and Highways Code Section 36526, zones of benefit are hereby established based upon the degree of benefit derived by retail businesses. Such zones are described in Resolution No. 4403 of the City Council of the City of Redlands and may be revised from time to time by Resolution of the City Council. Each of the zones shall be assigned one of the following rates to assess charges on retail business: Rate A: twice the business license charge (Zone 1) Rate B: one and one-half the business license charge (Zone 2) Rate C: equal to the business license charge (Zone 3) Professional 1. The charges shall be one-fourth the charge for the professional business license. I Contractors I. The charge shall be one-half the charge for the contractor business license. Financial Institutions and Public Utilities 1. The charge shall be $1,250.00; provided, however, the charge for any wholly owned subsidiary of a financial institution or public utility shall be $50.00. Non-Profit Orzanizations and Miscellaneous Space Use 1. The charge shall be $50.00. Maximum Assessment Fee I. The maximum amount of$2,500.00 shall be charged any one business in Parking and Business Improvement Area B. Minimum Assessment Fee 1. A minimum amount of $50.00 shall be charged any one business in Parking and Business Improvement Area B. B. Whenever a business is susceptible to more than one business classification under the Redlands Municipal Code, or under any of the above classifications, the highest applicable business license in the classification which sets forth the greatest additional charges or assessments shall be used and applied to such business." SECTION 4. CONTRIBUTIONS FROM OTHER SOURCES Contributions from sources outside of the Area may be accepted, however, revenue received in this manner shall not be expected to exceed $1,000.00, and shall be accounted for in the donations/contributions section of the budget. Sources for these contributions may include: individuals, groups, non-profit organizations, sponsors and/or businesses. Additional voluntary contributions may be accepted from businesses within the Area. Contributions may take the form of funds, merchandise, services, trade, donations of time and/or in-kind services. SECTION 5. PROPOSED IMPROVEMENTS AND ACTIVITIES The following improvements and activities are proposed by the Advisory Board: Safe Trick-or-Treat: Halloween candy is provided to all participating businesses for distribution to trick-or-treating children. In addition, costume contests and story-telling activities will be held in Ed Hales Park. This image building promotion allows retail and non-retail business operators to obtain exposure for their businesses. Funds allocated to this program are used to purchase candy, give-away items, posters and advertising. 2 Christmas Promotion: The downtown holiday festivities begin the Friday after Thanksgiving and continue through the Saturday before Christmas. Featured activities include the Community Sing, hay wagon rides, caroling, window decorating and visits from Santa. A media package will be developed around a seasonal theme (to be determined) and will include: print advertising, a calendar of events, and posters. The Advisory Board is proposing to continue participation as a major sponsor of the annual Redlands Christmas Parade. DRBA will also develop a parade entry. Easter Parade: This event is a combined effort between the DRBA, Noon Kiwanis, YMCA, Redlands Daily Facts, local businesses and non-profit organizations. The highlight of the Easter activities is the annual Easter, Pet and Bike Parade. The parade, after-parade pet contest, crafts and story-time are all oriented toward children. Funds are disbursed to cover parade and advertising expenses. DRBA will also develop a parade entry. Heritage Festival: Also a cooperative venture, this all day festival celebrates the history of Redlands. A variety of attractions, activities, exhibits and entertainment are featured at this event. Rental fees are charged to offset the costs. The Heritage Festival has been rescheduled for the fall to avoid the summer heat. Advertising: The purchase of generic newspaper and radio advertising for the businesses within the district, promoting downtown as a shopping and service district. Tabloid and community promotions are purchased, as well as quarterly advertisements in the Redlands Living Magazine. A downtown directory `Shop Historic Redlands' has been created and is available for DRBA merchants. Security: Funds have been designated to obtain foot patrol services from the Redlands Police Department. Grounds Maintenance: Funds have been budgeted to cover special maintenance needs within district boundaries. Possible maintenance projects for 1997-98 include: hand-cleaning brick sidewalks and cleaning concrete sidewalks quarterly, and repair of decorative grates, grillwork, benches and trash cans. Beautification may be assisted through the placement of new plants in downtown planters. Outdoor Li htg ing_: The Laurel trees downtown on State Street will remain lit and a maintenance contract is in place to cover repairs. The DRBA Advisory Board is researching the feasibility of lighting Ed Hales park and the trees on 5" Street. 3 Market Night: This weekly activity will continue to operate under the guidance of the Advisory Board. Expenditures are made to pay for administration, cleaning services, permits, utilities and advertising/promotions. The Redlands Police Department receives $30,000 to provide security during the event. Net revenues generated by Market Night will be reinvested within area boundaries. The DRBA Advisory Board is researching the feasibility of installing electrical access on 51h Street for the possibility of extending the market. DRBA members will pay a discounted rate of$25 per space for participation in the market, and during the "off' season (January through March) they may receive free market spaces. Parking will not be allowed on State Street before 5:00 p.m. and presentation standards will be upheld. Strategic Plan: The Advisory Board has been active in creating a strategic plan for DRBA, which will help prioritize the objectives and goals for the association. SECTION 7. ANTICIPATED REVENUE 1997-98 Description Projection Estimated Fund Balance $129,000.00 Projected Revenue Business License Assessment $39,000.00 Promotional Events 5,000.00 Market Night 183,000.00 Salary Reimbursement 3,678.00 Miscellaneous Receipts and Taxable Sales 2,000.00 Total Projected Revenue $232,678.00 Total Fund Balance and Projected Revenue 5361,678.00 4 Y j I SECTION 8. PROPOSED BUDGET EXPENDITURES 1997-98 Description Budget Request Salaries/Benefits $34,571.00 Postage/Supplies 950.00 Telephone 750.00 Print/Photocopy 2,000.00 General Government 16,254.00 Total Administrative $54,525.00 Market Night Market Night Salaries/Benefits $36,902.00 Postage/Supplies 1,900.00 Advertising/Promotions 7,000.00 Garage Charges 700.00 Rentals 1,000.00 Contractual Services 45,800.00 Permit 1,300.00 Disposal 3,000.00 Electricity 4,000.00 Print/Photocopy 1,000.00 Capital Outlay 3,498.00 Total Market Night $1.06,100.00 Promotions/Programs Promotions $22,000.00 Advertising 8,000.00 Meetings/Development 2,500.00 Christmas Decorations/Lights 7,800.00 Programs 3,500.00 Subscriptions/Memberships 380.00 Professional Services (Maintenance) 13,700.00 Contractual Services (Security) 1.500.00 Total Promotions/Programs $59,380.00 TOTAL EXPENSES $220,005.00 Estimated Fund Balance, June 30, 1998 $141,673.00 *Minor variations may occur in budget due to Council action. 5